article thumbnail

How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. For most of us in revenue marketing, these characteristics are what drive our understanding of the makeup of our target accounts.

article thumbnail

MOPS Rundown: What matters in Marketo and Bizible’s Q4 release

Martech

According to Adobe Experience League , “Predictive Audiences (PA) utilizes AI and machine learning to enable you to target audiences more effectively and take proactive steps to reach your marketing goals.” Navigate to the Predictive Audiences page in the Admin area of Marketo Classic. Why does it matter? Sales Insight.

Marketo 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ANNUITAS Named Finalist for Marketo Revvie Award

ANNUITAS

ANNUITAS Named Finalist for Marketo Revvie Award. ANNUITAS ®, a demand generation strategy and change management firm, has been named a finalist for a Marketo Revvie Award in the Digital Services Partner of the Year Category. The post ANNUITAS Named Finalist for Marketo Revvie Award appeared first on ANNUITAS.

Marketo 100
article thumbnail

Marketo’s October 2023 releases: A manager’s guide

Martech

Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. This process is not possible within the Marketo Engage UI by default.

Marketo 112
article thumbnail

Sneak Preview: Insights from SiriusDecisions case study presenter, Peter Bell, Head of Marketing, Marketo

Televerde

We’ll be joined by other marketing, sales, and demand generation professionals across Europe for the 2018 SiriusDecisions Summit Europe event. Part of the reason is that I have a little skin in the game – I help our clients prepare their case study presentations for us. Hence why I love Bizible. Marketing Operations.

article thumbnail

4 Ways Demand Generation Marketing Is Like Football

Adobe Experience Cloud Blog

You get hit with a blow when you least expect it and need to dash to an opening that presents itself. Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”.

article thumbnail

Marketo's Secret Sauce for Demand Generation

Adobe Experience Cloud Blog

You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet.