Adobe Experience Cloud Blog

JANUARY 2, 2013

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Mapping your content to buying role is important because prospects find content targeted to their role or industry much more valuable than generic content. Buying Stage.

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Demand Generation Demand Generation Agencies Buying Cycle 48

Adobe Experience Cloud Blog

JUNE 6, 2016

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketo Thought Leadership 48

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other.

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Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

In the words of Jon Miller, VP of Marketing at Marketo, Marketing is not the arts and crafts guy anymore! Marketing is part of the organization that is now held accountable for revenue. Find out more in the latest version of Marketo’s secret sauce: Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs.

B2B Marketing 48

B2B Marketing Cost per Lead Marketo B2B 48

Content Standard

OCTOBER 7, 2015

When I started as a Demand Generation Specialist at Skyword four months ago, I knew I had a lot to learn. My first, major task: Learn Marketo. I’m not going to lie: Learning how to use Marketo is overwhelming. On the Marketo homepage, there is the Community tab where users can interact with each other.

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Marketing Automation Services Marketing Automation Automation Marketo 40

The Point

NOVEMBER 16, 2011

The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Navicure uses Marketo and Salesforce.com to track marketing ROI.).

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Social Media Demand Generation Agencies Media Leads 100

Adobe Experience Cloud Blog

JANUARY 26, 2011

Today’s demand generation has created a long cycle in online lead nurturing. Advanced search capabilities target through keywords, industry, company and relationship to your network. By leveraging the notion of relationships and credibility, you can boost your marketing efforts in ways that will generate solid results.

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Linkedin Demand Generation Agencies B2B RSS 48

Vidyard

OCTOBER 18, 2016

Make sure you search your keywords, and insert them into your descriptions so you increase the likelihood of video discovery. The entire process, from an initial view, to a qualified lead, to a closed sale, can be tracked and monitored by connecting platforms such as Vidyard, Marketo, and Salesforce. Don’t forget about SEO either!

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Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Adobe Experience Cloud Blog

APRIL 1, 2011

Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance.

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Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Heinz Marketing

MAY 28, 2021

Your marketing team has spent countless hours strategizing, building up your database, identifying target accounts, developing content and messaging for buyers in your market, and campaign planning. You have recipients self-identifying their interests, and now you can send targeted, relevant topics and build that trust.

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Marketing Automation Services Opt-out Opt-in CAN-SPAM 117

Adobe Experience Cloud Blog

APRIL 21, 2020

You can still insert your messaging by having an executive speak at the top of the event or asking your sales reps to interact with customers on video or in a live chat. With some of our initial virtual events, we started small by targeting our “MVP” to a single market. Don’t Be Afraid to Make Mistakes. Test Everything.

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Planning Webinar Metrics Class Paid Search Agency 167

Vidyard

SEPTEMBER 18, 2019

It’s easy to insert and track videos in email, especially with a video platform. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Simply upload your video and you’ll have the option to insert it when you create an email campaign. Newsletters.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

Marketo Increased Click-Throughs 144% with Personalized Videos in Email 8.2 It’s easy to insert and track videos in email, especially with a video marketing platform. Simply upload your video and you’ll have the option to insert it when you create an email campaign. 10 Video in Email Best Practices 7.1 Include Video Captions 7.5

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Video Marketing Email Marketing Paid Search Agency Work Management 65

Adobe Experience Cloud Blog

OCTOBER 16, 2012

This post is an excerpt from the eBook, “How to Build and Operate a Content Marketing Machine,” to be co-published by Marketo and Kapost later this month. To get an advanced copy and learn more about content marketing practices, sign up for today’s webinar of the same name co-hosted by Toby and Marketo’s Jason Miller on October 16th.

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Top of Funnel Marketing Funnels Traffic Campaigns 48

Adobe Experience Cloud Blog

AUGUST 24, 2015

Create content that targets search queries for: “What is ?”. Top-of-the-funnel topics build awareness and answer questions that buyers are asking at the beginning of the cycle, so industry basics like “What is [insert your product or niche here]?” Gated content : Design engaging landing pages for each unique piece of gated content.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Tactics 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Enterprise Management Work Management Marketing Management Lead Management 40