Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. Every successful demand gen campaign starts with a final goal in mind. To make sure you’re reaching the right people, you need to think about distribution in the earliest planning stages of your demand generation strategy.

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Directive Agency

MARCH 6, 2017

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” Does Social Media Generate MQLs? Lack of Targeting. Social media advertising, when used as a supportive channel, has an immense opportunity. Lack of Targeting.

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Demand Generation Agencies Demand Generation Social Media Sales Management 56

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. I would look forward to discussion on any books you think should be on my “hall of fame” list.

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Demand Generation Lead Generation Demand Generation 100

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Hubspot is probably both the most active and most popular blog of this list. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media.

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Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. First-Touch and Multi-Touch Metrics.

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Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

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Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Keyword optimization is the vital link to the chain of social media connection.

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Demand Generation Social Media Demand Generation 48

Oktopost

DECEMBER 1, 2021

He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Jason has learned from the best in the business during his time at Marketo when he reported directly to co-founder, Jon Miller. His time at LinkedIn was epic.

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Transparency Marketo Top of Funnel Digital Marketing Funnels 109

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none. I doubt it.

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Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. I have two major issues with the analysis: 1.

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Lead Generation Social Media Allocation Marketing Qualified Leads 100

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. . Demand Generation.

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Sales Management Campaigns Demonstrating Intent Marketo 164

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

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Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Huptech Web

JULY 28, 2023

Welcome to the Artificial Intelligence (AI) world in Lead Generation, where innovative technology comes into contact with marketing intelligence. What You’ll Learn Today Overview of Lead Generation AI Empowers Lead Generation. Businesses must have the right strategy to create a successful lead-generation process.

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Marketing AI Lead Generation Lead Scoring Lead Ranking 52

Oktopost

AUGUST 10, 2022

He reminds us why the role of Customer Marketing is critical and how the great divide between demand generation and driving revenue growth from existing customers proves the SaaS model to be problematic. The success behind Marketo’s Marketing Nation and what brands must remember about their customers. Meet Kevin.

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B2B Thought Leadership Transparency Thought Leadership Marketo 89

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. Accelerate More Leads from Specific Segments.

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Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

JUNE 10, 2011

by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. So the next challenge is: How do you measure success?

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Demand Generation Demand Generation Top of Funnel 48

The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Continuously Update Your Ideal Customer Profile Develop a Target Account List A. Prioritize Accounts Based on Fit & Engagement Level C. Segment Your Target Account List D.

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Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo. Technology Spurs Emergence of Demand Generation.

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Demand Generation Agencies Demand Generation Demand Enterprise Management 48

Only B2B

FEBRUARY 7, 2018

40+ Demand Generation Blogs You Should Follow Now! Demand generation is one of the arching umbrellas of strategies consists of numerous ideas and strategies to generate demand for your business. You probably must be searching for all demand generation blogs possible to read and capture the best you can.

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Lead Scoring Lead Ranking Demand Generation Gartner 93

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. Spear is a Marketo agency partner.) “A

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Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Fernandez as an example – will never respond.

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DealSignal

AUGUST 7, 2023

Harnessing accurate, up-to-date B2B data is the secret sauce that helps marketing and sales teams align their campaigns and cadences to increase lead generation, accelerate pipeline development and achieve and exceed their revenue targets. In a Nutshell: DealSignal vs Apollo.io

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Ideal Customer Profiles Generation B2B Lead Ranking 52

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Here is a quick snapshot of some of the benefits marketing automation offers B2B demand generation marketers: Personalization. Lead Generation Campaigns. Productivity.

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Marketing Automation Services Marketing Automation Sales Management Automation 114

Adobe Experience Cloud Blog

JUNE 26, 2019

The success of your marketing campaign no longer depends on the number of leads you generate. That’s why forward-thinking marketers are prioritizing account-based marketing —determining together with sales which accounts to target, why they should be targeted, and when they should be targeted.

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Ideal Customer Profiles Profiling Paid Content Account Based Marketing 133

Vidyard

NOVEMBER 6, 2018

This scrappy and resourceful team uses creative and authentic video to stand out, boost engagement, and generate big business on a small budget. ” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience.

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Video Marketing Generation B2B Thought Leadership Marketing Management 139

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media?

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Lead Nurturing Marketo B2B Thought Leadership Leads 100

Biznology

AUGUST 8, 2019

Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Martin: A shared vision between sales and marketing about the entire demand generation and sales process. Martin: Three things. First, technology. Martin: No.

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Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

The Point

FEBRUARY 11, 2014

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On.

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Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! The opportunity to generate high quality leads at a higher conversion rate than sending users to a gated landing page. The benefit to the member? The benefit to the marketer?

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Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.

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Thought Leadership Demand Generation Work Management Demand 48

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. HOW DID YOU GET TO BECOME AN EXPERT IN MARTECH?

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Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Adobe Experience Cloud Blog

MAY 14, 2012

We’ve been Marketo customers almost since the beginning. Marketo has been the technology engine behind the campaigns and closed-loop processes that have driven that growth. This has major consequences for the way you develop messages and deliver them in your demand generation programs. We are thrilled to welcome him.

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Demand Generation Demand Urgency Marketing Marketo 48

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media?

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Lead Nurturing Marketo B2B Thought Leadership Leads 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on FriendFeed.

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Manticore Marketing Automation Services Lead Generation Marketing Automation 100

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Integrate social media seamlessly into email campaigns in a way that extends the reach and value of the campaign. Do I need it in order to do lead nurturing?”. Comments welcome.

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Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Madison Logic

MARCH 14, 2023

The LinkedIn integration with the ML Platform allows you to leverage the power of ML Insights to identify the accounts most likely to convert that will form your Target Account List, and then bring that data into LinkedIn Ads using Matched Audiences to refine your targeting in LinkedIn.

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Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

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