markempa

APRIL 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Webbiquity

SEPTEMBER 1, 2010

.&# Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. How to Reach Out to Bloggers by Chris Brogan. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Cintell

NOVEMBER 9, 2015

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Assume nothing.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. New York, NY. San Francisco, CA · [link]. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

LEADership

DECEMBER 20, 2013

This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. I actually would have thought that by now, the percentage of B2B demand generation experts using social media would be much higher.

Social Media 40

Social Media Social Marketing B2B Marketing Eloqua 40

SnapApp

JANUARY 29, 2015

Read On>> HubSpot: 17 Demand Generation Stats Every CMO Needs to See. The headline says it all for this one – there’s some really interesting data out there about demand generation, and CMOs need to see it. Read On>> Eloqua: 5 Tips for Marketing Leaders to Bridge Organizational Silos.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? How to Nurture The Great Unknown Leads.

Webcast 100

Webcast Work Management Marketing Management Content 100

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Try out some of these tips to generate leads with your next video and see how you do!

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. Any tips for marketers just getting started with martech? They put them up on customized landing pages for specific accounts that they’re targeting.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Ambal's Amusings

DECEMBER 17, 2009

Ardath Albee's Tip. Rebel Brown's Tip. Tom also writes the award-winning Webbiquity , a blog about B2B lead generation, social media, interactive PR, SEO and search engine marketing. Tom Pick's Tip. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! I avoided Twitter until May of this year.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 4, 2010

Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades experience in direct marketing, demand generation, and lead management.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

thePoint

MAY 25, 2018

Here are my top tips to help you get started in this area: You can’t skip the high-level marketing tasks of finding your internal and external resources – this is the foundation for everything you do, and it needs to be done right or your marketing effort will be skewed from day one. This is frequently called “demand generation.”

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Televerde

MARCH 3, 2020

Not long after integrating Eloqua with their Salesforce CRM, they recouped their investment and created a $36 million opportunity pipeline. For the manufacturer we worked with, my team worked hard to ensure that data fields and characters were synched across Eloqua and Salesforce so that valuable reporting could be generated and analyzed.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

Metadata

DECEMBER 15, 2020

Then see how this compares to the cost-per-lead in your demand model and whether you can stomach this. If you don’t know your cost-per-lead or don’t have a demand model, connect with me on LinkedIn, and I can help get you started. Check your audience and see who you’re targeting with your gift campaigns. Any thoughts?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Ledger Bennett

SEPTEMBER 25, 2018

Demand Planning – Ensures activity will drive results set to meet targets. Demand Waterfall Diagnostics – Figures out the weakness in the current structure and suggests improvement. Making it the perfect model for those businesses which had already established knowledge of the demand waterfall process.

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

Vidyard

JULY 21, 2017

In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. That said, here’s my 4 tips to work around the playback challenge and incorporate video in your emails: 1. The Top Question about Video in Email Marketing. Image courtesy of VideoEmail.com).

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Content Marketing Institute

APRIL 26, 2018

One more tip: Collaborate at the planning stage. Editorial teams often sit within larger marketing organizations, yet operate with a mission that’s somewhat removed from traditional marketing efforts like demand generation and direct brand promotions. Challenge: Make the best use of the right technology.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Vidyard

OCTOBER 27, 2019

In general, the more places you share your video, the better. However, there’s no point in distributing video in locations your target prospects would never visit. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

In general, the more places you share your video, the better. However, there’s no point in distributing video in locations your target prospects would never visit. These are a few of our favorite tips and tricks: Place the video above the fold. Be strategic and selective, and always measure your results. Keep it short.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

SEPTEMBER 18, 2019

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Targeted emails. Pro Tip: To set a Vidyard-hosted video to autoplay , simply add “?autoplay=2” How to Attach Videos to Your Emails. How to Add Video to Email with a Video Platform. Newsletters.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

Read on to learn more about the benefits of video email marketing, find out how to add a video to your message, discover tips for doing it well, and see examples of brands who nailed it. Pro Tip: To set a Vidyard-hosted video to autoplay , simply add “?autoplay=2” Contents 1. What is Video Email Marketing?

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Vidyard

SEPTEMBER 8, 2014

Go beyond simply knowing Marketo or Eloqua. A few data points to capture include: Salesforce Campaign Member Record Program Status Program Membership First Touch Lead Source Last Touch Lead Source First Touch Offer Last Touch Offer Of course, a marketing automation system is much more than just these tips here.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51