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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing.

Webcast 100
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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What do you think?

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. New York, NY. Taco connoisseur.

Twitter 100
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B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120
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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. Ardath Albee's Tip. The High-Tech Direct Marketing Handbook – Howard J.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades experience in direct marketing, demand generation, and lead management.

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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

thePoint

Here are my top tips to help you get started in this area: You can’t skip the high-level marketing tasks of finding your internal and external resources – this is the foundation for everything you do, and it needs to be done right or your marketing effort will be skewed from day one. This is frequently called “demand generation.”