The Point

AUGUST 25, 2020

Not every Account-Based Marketing (ABM) strategy starts from the same place. For others, it’s identifying a target account list. Just us every journey starts with the first step, however, it’s generally a good idea in ABM planning to first conduct an honest assessment of where you are, what you need, and who does what.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Engagio

JANUARY 14, 2021

The two of us have been using account-based Sales strategies for years, and we talk through what Sales teams—SDRs and Sales leaders alike—should focus on when it comes to reaching their best accounts. Hint: Replace the inefficient volume-dependent-spray-and-pray game with a strategy that’s grounded in targeted intelligence.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

JANUARY 27, 2020

Sales team members often have to coordinate with each other, Marketing, and other departments to provide the right answers at the right time, to the right buying individuals within target accounts to deepen engagement. Sales have a set of target accounts they’re running and looking at all the time. It’s complex!

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Traffic Account Based Marketing DemandBase Demand Generation 99

DemandBase

SEPTEMBER 30, 2019

Increasingly, marketers KPI’s are tied to the pursuit, deepening engagement, and acquisition of high-value accounts. How would you build an ABM strategy, create a target account list, get organizational buy-in, initiate a pilot program, measure outcomes, evaluate technology? You can find all that and more in the book.

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Demand Generation Account Based Marketing ABM Marketing & Strategy 61

SWZD

APRIL 9, 2019

ABM has become the strategy baseline for B2B marketers as digital innovation has continued to change the behavior of B2B buyers and how they approach the decision and purchase process. More than 50% of advertising spend is wasted… but which 50% is the challenge that ABM vendors are targeting with AI.

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DemandBase Account Based Marketing ABM B2B Thought Leadership 48

DemandBase

JUNE 18, 2020

About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies. He’s well-versed in the world of ABM and display advertising and has practiced demand generation and sales development at leading global and start-up tech organizations.

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Process DemandBase Account Based Marketing Wikipedia 90

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. Beginning in 2022, a new term emerged: account-based experience (ABX). These were fueled by technology.

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Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Digital B2B Marketing

OCTOBER 18, 2012

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. What if you didn’t need to generalize your audience?

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Demand Generation DemandBase Advertisements Advertising 100

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

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DemandBase Intent Data Lead Generation Intent 48

Engagio

DECEMBER 2, 2020

Market segmentation is the art and science of identifying smaller groups in your Target Account List based on similar characteristics. The better you get at defining audiences around your best opportunities and moving them through the account journey, the better your business outcomes. Are the segments large enough?

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Segmentation DemandBase Account Based Marketing Marketing Management 142

DemandBase

MARCH 23, 2020

With demand waning and budgets tightening, this is not the time to waste precious marketing dollars chasing people or companies that will never buy your products. Zero in on the accounts that matter—those in your target account list that are in-market for your solution. Many other vendors are doing the same.

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Work Management Marketing Management B2B Marketing DemandBase 129

InsightSquared

FEBRUARY 6, 2019

As a marketer with an account-based approach, it is important to keep the focus on generating net new pipeline from a given target account list. Plus, it simplifies the process of tying individual goals back to the overarching organizational goals. Enter, InsightSquared. Understanding Pipeline Today.

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Planning Forecasting DemandBase Paid Search Agency 180

Engagio

NOVEMBER 12, 2018

Take a few SDRs, one demand Gen and one Sales Rep and narrow down your orchestration plan. This will limit where the process breaks. ” Jessica Fewless , VP ABM Strategy, Field and Partner Marketing, DemandBase. Sales keeps changing the target account list – It is really hard to hit a moving target.

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Account Based Marketing ABM Demand Generation Urgency Marketing 91

ANNUITAS

OCTOBER 7, 2020

With its recent acquisition of Engagio, DemandBase seems to be providing a perfect example from a technology perspective and analogy to understand ABM tactics as a whole. What the two companies bring together helps to build a fuller featured platform around targeting, qualification, web personalization and intent. Always optimizing.

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Account Based Marketing ABM Banner Ads Demand Generation 147

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. In one of the interviews Tribilo’s CEO, Andre Yee, said “Right off the bat it offers better targeting, and if ABM is about anything, it’s about better targeting.” The obsolete methods of Lead generation are transforming.

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Account Based Marketing Planning Lead Ranking ABM 152

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. An action-oriented B2B marketing firm that was founded to help senior executives deal with the new accountabilities of modern marketing, Inverta provides custom, operational consulting. Road trips?

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Account Based Marketing ABM DemandBase Top of Funnel 98

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. According to a study by Demandbase , 80% of marketing executives believe that AI enhances the effectiveness of ABM.

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Account Based Marketing Marketing AI ABM Efficiency 62

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. This trend shows that buyers are determined to do their due diligence before making purchase decisions, raising the importance of the personalized, targeted experiences enabled by ABM technologies.

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Account Based Marketing Enterprise Management Work Management Marketing Management 116

Hubspot

MAY 8, 2020

Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. Are you going to be doing a lot of ad targeting?

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Account Based Marketing Work Management Marketing Management Budget Programs 97

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

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Account Based Marketing ABM DemandBase Demand Generation 62

DemandBase

MAY 21, 2020

Demand Generation. As Chris Golec says in his book Account-Based Marketing , “ABM uses technology, but it is ultimately a strategy. Like Demandbase, most of our revenue comes from building the tech that creates digital experiences for users. Demand Generation. Jeff Calderone , CEO, Elevated Third.

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Account Based Marketing ABM Budget Programs Demand 98

Engagio

JANUARY 20, 2024

“Smart CMOs work across different parts of the organization and make those connections, and really focus the organization on targeting customer needs. She also discusses building an AI chatbot and how it accelerates a customer’s purchase process. “Mixed media modeling is a completely different kind of attribution.

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Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Demand Generation Marketers Need to Think Sales Enablement.

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Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

DemandBase

SEPTEMBER 13, 2018

I talked with marketing influencer and host, Drew Neisser, about the world of Account-Based Marketing (ABM) and why it’s no longer just optional for B2B marketers. In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester.

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Account Based Marketing ABM B2B Marketing DemandBase 80

DemandBase

OCTOBER 10, 2018

I’ve decided to share them with you and offer some advice on how we can address these perspectives and hopefully eradicate them from your planning process. Sydney Turko says: “Account-Based Marketing can sometimes be viewed as too intimidating or overly-complex. Three excuses were the most commonly cited by ABM naysayers.

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Account Based Marketing ABM Demand Generation Allocation 69

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Brandon is a growth and demand generation marketer.

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DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. This means strategic alignment around objectives, target account criteria, etc.

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Account Based Marketing ABM Sales Management Enterprise Management 139

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

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Account Based Marketing ABM DemandBase Demand Generation 51

Heinz Marketing

MAY 14, 2019

Account-based marketing has emerged strongly over the past 2-3 years as a more disciplined, interactive way for sales and marketing to increase focus, conversion and velocity amongst their most important, strategic target accounts. Earlier this spring, Demandbase published a complete, book-level guide to ABM. Refreshing!

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Account Based Marketing ABM DemandBase Budget Programs 77

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

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Account Based Marketing Work Management Marketing Management Paid Search Agency 52

DemandBase

APRIL 9, 2019

Of that population, how many site visitors are from your target accounts? You’ll see differing content consumption and conversion trends between your target audiences and the general visitor population. Getting account-based site analytics is not complex or time consuming. Are they doing what you want?

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Ideal Customer Profiles Marketing Websites DemandBase B2B 77

DemandBase

JUNE 25, 2020

We often see marketing teams suffer from analysis paralysis when it comes to launching their targeted B2B advertising campaigns. That’s because, according to Cognitive Load Theory, people can only process information into long-term memory or short-term memory, but not both. Department addressed : Demand Generation Marketing.

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Advertisements Advertising Top of Funnel Practices 75

Engagio

SEPTEMBER 28, 2021

A key mistake many companies make when embarking on an account-based strategy is treating all their target accounts the same. One-to-Many: Uses technology to find accounts, personalize interactions to individuals within those accounts, and measure results by account. Targeted demand generation .

Segmentation 71

Segmentation Demand Generation Agencies Account Based Marketing ABM 71

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

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Top of Funnel Advertising Funnels Paid Search Agency Display 120

The ABM Agency

FEBRUARY 27, 2024

Mid Stage: Building Momentum As organizations progress, they often adopt ABM orchestration platforms such as Demandbase or 6sense, signifying a move towards more integrated and automated ABM strategies. These early efforts are crucial for gathering insights and preparing the organization for a more structured ABM approach.

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Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52