Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. Beginning in 2022, a new term emerged: account-based experience (ABX). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

MARCH 23, 2020

With demand waning and budgets tightening, this is not the time to waste precious marketing dollars chasing people or companies that will never buy your products. Zero in on the accounts that matter—those in your target account list that are in-market for your solution. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

ANNUITAS

OCTOBER 7, 2020

With its recent acquisition of Engagio, DemandBase seems to be providing a perfect example from a technology perspective and analogy to understand ABM tactics as a whole. What the two companies bring together helps to build a fuller featured platform around targeting, qualification, web personalization and intent.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Engagio

JANUARY 20, 2024

“Smart CMOs work across different parts of the organization and make those connections, and really focus the organization on targeting customer needs. Mary emphasizes the importance of engagement as the new currency for driving the pipeline and provides tips on integrating third-party and first-party intent data.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

MAY 7, 2020

When I left the sales world, I went into marketing as a demand generation lead, but I still possessed the sales mentality. In today’s B2B world, it’s all about the intent, not just the information in a form fill. Yes, intent is the new lead! It’s time to focus on intent, rather than the lead. So they don’t.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Hubspot

MAY 8, 2020

Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. Are you going to be doing a lot of ad targeting?

Account Based Marketing 99

Account Based Marketing Work Management Marketing Management Budget Programs 99

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. This means strategic alignment around objectives, target account criteria, etc.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. Types of account targeting. ABM isn’t new, though.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Paid Content 122

Engagio

AUGUST 9, 2021

The key is to not wait and reach out to your accounts with everyone else but to reach them when they are still early in the buyer’s journey. And that’s where leveraging intent data comes in. What is intent data? Intent data is an indicator of an account’s current level of interest in your company or category.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Engagio

JANUARY 7, 2019

The more B2B marketing organizations narrow their focus on the right customers, work closely with sales at every stage of the buying journey, and help to build consensus amongst the internal buying committee at those target accounts, they’ll improve their impact and results. The Promise of Intent – Get out ahead of the competition.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

SalesIntel

APRIL 2, 2024

Sales intelligence tools enable businesses to collect and deploy sales intelligence in their overall go to market and demand generation strategies, largely eliminating tedious and manual methods with intelligent, automated and highly accurate processes. Intent Data Both ZoomInfo and SalesIntel provide intent data.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. It involves collecting consumer data such as names, email addresses, phone numbers, and other firmographic data. What is Database Marketing? That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

FEBRUARY 3, 2020

This week’s episode is entitled “ How ABM is Evolving: New Best Practices and Pitfalls ” with Nani Shaffer , Senior Director, Demand Generation & Operations at Demandbase. Demandbase is synonymous with account based marketing. Can a company’s marketing be applied to any target?

DemandBase 64

DemandBase Account Based Marketing Top of Funnel Demand Generation 64

Engagio

AUGUST 26, 2021

To most-effectively go after your target accounts, you have to define just how valuable their business is to you, and that means admitting that some of your accounts are more valuable than others. Accounts demand hyper-personalized and contextual marketing efforts that let them know you don’t see them as “just another company.”

Ideal Customer Profiles 103

Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 103

TrustRadius Marketing

MAY 31, 2022

Targeting Customers with Marketing Intelligence. Enterprise customers are very demanding. To build a high level of customer understanding, you will need to know your target market inside and out. Market segmentation helps streamline the process of breaking down your target audience.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Engagio

AUGUST 26, 2021

To most-effectively go after your target accounts, you have to define just how valuable their business is to you, and that means admitting that some of your accounts are more valuable than others. Accounts demand hyper-personalized and contextual marketing efforts that let them know you don’t see them as “just another company.”

Ideal Customer Profiles 86

Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 86

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

OCTOBER 13, 2021

The enhanced evaluator is based on Jon Miller’s, CMO of Demandbase, evaluation of ABX technology in his book The Clear & Complete Guide to Account-Based Experience (ABX). He explored, sorted, and cataloged over one hundred B2B technology vendors according to the five ABX processes: Build, Find, Engage, Close, and Measure.

Account Based Marketing 83

Account Based Marketing DemandBase Tips ABM 83

DemandBase

JULY 21, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. The account-based revolution isn’t over. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. Jon: Thank you very much.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101

Business Brainz

JULY 29, 2021

ABM relies on engaging with hand-picked target accounts and pursuing them relentlessly, with little regard for whether they want to be pursued at all. Along this process, the marketing team gets involved as well. According to Demandbase. Why does account-based experience (ABX) matter? Bottom: 1-to-many.

Account Based Marketing 52

Account Based Marketing ABM Buyer Personas Advertising Agencies 52

The ABM Agency

FEBRUARY 16, 2021

Reading Time: 7 minutes Proponents of account-based marketing (ABM) praise the B2B strategy for its ability to align company goals, streamline sales and marketing processes and generate long-term growth and a higher ROI. Marketing and sales outreach is then personalized by account and stage of the sales funnel. .

Account Based Marketing 52

Account Based Marketing Enterprise Management CMS Development Paid Content 52

Full Circle Insights

JANUARY 24, 2023

Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan. Full Circle ABM is the first martech solution that gives B2B marketers the power to measure funnels in an account-based marketing context inside the CRM.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. If you know the answers to these questions, then your firmographic data is sound. Technographic data. Intent data. This is it.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

If you know the answers to these questions, then your firmographic data is sound. Technographic data. Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. Intent data. Step #2: Identify and tier your target accounts.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52