SmarkLabs

NOVEMBER 18, 2019

Demand generation is what a brand does to create awareness and interest. Making the public conscious of their business is a key factor in leading them to want to learn more. It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

The Point

SEPTEMBER 17, 2014

Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. Sungard AS had solid creative in place and a very sophisticated nurturing program,” says Howard Sewell, Spear President. Spear is a Marketo agency partner.) “A

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. These can be any relevant signals that indicate a business could benefit from your products or services (even if they’re not actively searching for businesses like yours). Audience behavioral signals . Performance data.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Zoominfo

FEBRUARY 25, 2021

What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. Accelerate More Leads from Specific Segments.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Zoominfo

FEBRUARY 25, 2021

What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Heinz Marketing

FEBRUARY 17, 2021

You nurture them. What is lead nurturing and why is it important? Lead nurturing is a process of engaging your prospects with your brand by providing them content that is appropriate at each stage of their buying process so you can earn their trust and ultimately their business. Content syndication nurture.

Top of Funnel 133

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 133

LeadSloth

AUGUST 24, 2009

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. And please share your Marketing Automation “horror&# scenarios in the comments below!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. Fortunately, and to the client’s credit, they had firm metrics for each stage through which a raw inquiry ultimately converted to a sale.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Inbox Insight

MARCH 22, 2023

Whitepaper lead generation is a key part of every successful demand generation strategy, and while it’s been well-documented that engaging content plays a key role in lead generation, there are so many different options available, it can be hard for marketers to know where to start.

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Generation 52

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. As a virtual agency, I am surrounded by quality people. I buy from people.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. As a virtual agency, I am surrounded by quality people. I buy from people.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

NuSpark Consulting

APRIL 26, 2012

I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted. My alliance, Frank Donny of Marseli, understands the principles of demand generation, lead management, and pipeline optimization. Why the alignment?

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

Valasys

MAY 28, 2020

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Event marketing also allows companies to inch closer to their business bottom-lines. Read more on Top 10 tips for Content Marketing During Coronavirus.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

The Point

SEPTEMBER 29, 2011

When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads. Two reasons: one, they’re in a nascent space (revenue performance management) that requires a long-term, educational sales cycle, so short-term leads are few and far between.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

The Point

MARCH 3, 2010

In a recent article (member access only), Marketing Sherpa offers up some intriguing research into how prospective tech buyers view email offer content, and how those views can differ dramatically from common assumptions held by marketers. It’s the working assumption of B2B marketers that prospects don’t want to be sold to.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Televerde

SEPTEMBER 25, 2019

What was formerly the B2B sales cycle is now evolving into more of a collaborative effort or partnership between two companies; and due to the drastic changes in the buying process, it’s more important now than ever for prospects to be nurtured and qualified before being handed off to an Account Executive.

Lead Generation 49

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 49

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. How much does it cost you to qualify and nurture a lead into a real sales cycle? DT: Let me give two answers here.

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

PureB2B

MARCH 22, 2017

Putting segmentation into action enables you to track your leads’ activity according to what category they belong to. With this information in hand, you can come up with different customer personas such as those interested in demand generation, data management, or sales leadership, to name a few.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

PureB2B

MARCH 22, 2017

Putting segmentation into action enables you to track your leads’ activity according to what category they belong to. With this information in hand, you can come up with different customer personas such as those interested in demand generation, data management, or sales leadership, to name a few.

Lead Ranking 62

Lead Ranking Email Marketing Lead Scoring Sales Qualified Leads 62

ViewPoint

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. The Marketing Automation Learning Curve.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Adobe Experience Cloud Blog

JANUARY 25, 2012

Here are ten reasons why we love this campaign: Leads go directly into our marketing automation software in real-time. From there the names are added directly into a lead nurture campaign. We believe this is truly a one of a kind social media campaign since it turns social media into a lead generation tool.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Marketing Insider Group

AUGUST 12, 2010

Help sales fill their pipeline funnels. As the quality pressure starts to rise, you can only send to sales those opportunities that are further along in the sales cycle. However, you must continue to nurture those leads that are not yet ready to buy. You cannot convert what you do not have.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

WebMarketCentral

SEPTEMBER 29, 2009

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Adobe Experience Cloud Blog

JANUARY 22, 2009

I write about “infectious diseases of B2B marketing” because these problems are surprisingly prevalent. Big agencies and sales training organizations demand that clients participate in formal strategy planning sessions. But many B2B companies – often working with smaller agencies or internal resources – skip this step.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Demand Generation Agencies Lead Ranking 48

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels.

Top of Funnel 48

Top of Funnel Lead Ranking Optimization Marketing Qualified Leads 48

ViewPoint

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

The Point

SEPTEMBER 20, 2016

(TA) Marketers tend to think of outsourcing as an auxiliary measure — a lifeline for when you can’t afford to do things in-house, or you don’t have the manpower. How is working with a B2B agency different/more complex than that? (HS) I have no problem with our firm being an “on demand” resource for if and when people need us.

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 Some of the tweets about her session include: KBlalock : Are you creating content for all stages of sales cycle or deferring to your competitors. build a lead mgmt platform.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

The Point

APRIL 16, 2014

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. The guide also includes insights from leading marketing automation practitioners.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Launch Marketing

DECEMBER 27, 2023

B2B manufacturers face a distinct set of challenges when it comes to lead generation. Their niche audience, complex sales cycles, highly technical products and intense competition create hurdles that require specialized strategies to overcome. 4 of The Best Ways to Generate B2B Manufacturing Leads 1.

Lead Scoring 115

Lead Scoring Lead Ranking Webinar Metrics Generation 115

FunnelEnvy

APRIL 1, 2024

The Software-as-a-Service (SaaS) industry is experiencing phenomenal growth as technological advancements are making cloud-based solutions more accessible, scalable, and secure than ever before. This shift towards on-demand software allows businesses of all sizes to access sophisticated tools. What is B2B Demand Gen for SaaS Companies?

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67