The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Fernandez as an example – will never respond.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Adobe Experience Cloud Blog

MARCH 21, 2013

by Amy Guarino At Marketo, we often say that we’ve made the technology easy, but marketing is still hard. Working with a strong agency partner, either by outsourcing the entire solution to them, or using their skills on the marketing side of things can significantly shorten the time for success and improve overall results.

Demand Generation Agencies 48

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 48

The Point

FEBRUARY 11, 2014

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On. HS] Thanks Paul!

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. Why focus on the middle of the funnel?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Only B2B

JANUARY 18, 2018

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Martech

MAY 2, 2024

They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. Here’s an example of the types of agendas that may be characteristic of different buying roles. If later, it would be ABM-style demand generation.

Ideal Customer Profiles 121

Ideal Customer Profiles Buy Marketing Automation Services Work Management 121

Pam Didner

JULY 5, 2020

What are some examples of account-based marketing? Traditional B2B marketing strategies do take this information into account. What Are Some Examples of Account-Based Marketing? Before diving into some examples, let’s discuss marketing channels. One of the examples outlined their efforts to land T-Mobile.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. We are then using this information to score campaign members.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Only B2B

FEBRUARY 20, 2020

While some businesses specify each criterion (for example, company size, designation etc) others pick up accounts that already use a product that is similar to theirs. There are many list building agencies that you can outsource this work to. Work on developing a detailed strategy to select the right and most relevant accounts.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies Paid Search Agency 117

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. More specifically they post excellent, snackable content around demand gen best practices and tips. Buffer Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. More specifically they post excellent, snackable content around demand gen best practices and tips. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Directive Agency

MARCH 6, 2017

We knew that our service and approach could be a great fit for a B2B firms needs and allow us to differentiate ourselves in a commoditized market. I recognize that as the CEO I can do this, but how can you differentiate your product or service line if you can’t change your brand or strategic positioning?

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

The Point

SEPTEMBER 6, 2011

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. All this presents real challenges for both demand generation and lead management. All-hands discovery session yields important insights, priorities.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London. Add Paul: https://plus.google.com/102020971187267438341. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Heinz Marketing

SEPTEMBER 28, 2021

With this information, you can implement score degradation, and take away points for those attributes that may indicate a lead is not a qualified prospect. Maybe your partner webinars are a great source of opportunities, but your demand generation webinars aren’t. Do you have an append service to fill in missing information?

Lead Scoring 102

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 102

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Another notable development among ABM vendors is the move to consolidate ABM with demand generation. How B2B buying has changed. More M&A.

Account Based Marketing 125

Account Based Marketing Enterprise Management Work Management Marketing Management 125

The Point

APRIL 8, 2010

Your subscribers, customers, prospects, ANYONE that you email regularly, should have an easy, intuitive, immediate accessible means of updating his/her contact information, including email address. Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

Adobe Experience Cloud Blog

APRIL 6, 2017

I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful. Only ask for the information you need RIGHT NOW. What information is key to your database? Have their basic information already?

Landing Pages 122

Landing Pages Demand Generation Agencies Word of Mouth Thought Leadership 122

Unbound B2B

FEBRUARY 6, 2023

As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and boost sales. According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. And account-based marketing is no different.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

The Mx Group

NOVEMBER 17, 2017

Demand Gen and Lead Management. For example, if your products / solutions are “considered purchase” (complex, longer cycle, multi-constituent, more expensive) rather than transactional, you’ll likely do better with ABM. Can you provide an example of an “account engagement score”? News & Events. Marketing Expertise.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Heinz Marketing

SEPTEMBER 9, 2021

Marketo Engage. Pros: The User Interface is simple, clean, and streamlined for the demand generation marketers. Everyone integrates with Marketo, so it really becomes the center hub of our martech, and maybe even sales tech, hubs. Elite support service is second to none. Marketing Automation Platforms.

Marketing Automation Services 123

Marketing Automation Services Marketing Automation Automation Work Management 123

DealSignal

FEBRUARY 23, 2023

For example, if you’re a B2B company selling marketing automation software, you might segment your email list by industry and create content tailored to the specific needs of each industry. For example, you might include different product recommendations based on the recipient’s past purchases or website activity.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The demand model many marketers operate with doesn’t account for the new way that buyers access information and how empowered they have become. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Vidyard

MARCH 15, 2021

Customer Service 5. Personalized Video Examples 7.1 Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Personalized Video Examples 7.1 Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Where to Use Personalized Videos 4.1 ABM and Sales 4.4

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Adobe Experience Cloud Blog

JANUARY 3, 2017

With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year. At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

DealSignal

JULY 17, 2023

While coverage and accuracy are two of the key reasons, customers are frequently choosing DealSignal, this article will delve deeper into the respective features of both B2B data engines to help you to make an informed decision for your sales & marketing team.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. But I can share some examples and insights that should help any new team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. But I can share some examples and insights that should help any new team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 4, 2016

Here are some strategies we use at Marketo to achieve a consistent voice: Create brand guidelines. To create brand guidelines, simply translate this style into words, include plenty of examples, and get buy-in from the C-suite. Do you prefer open or closed words—for example, web site versus website. Create a Consistent Voice.

Brand Identity 48

Brand Identity Branding Demand Generation Agencies Guidelines 48

DealSignal

AUGUST 7, 2023

For example, Apollo’s inadequate security procedures led to one of the world’s largest data breaches, when their database was hacked and billions of records of personal and customer information was leaked. Furthermore, many Apollo customers have voiced concerns online over the company’s inadequate security and privacy policies.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Adobe Experience Cloud Blog

APRIL 25, 2018

A little recognition can go a long way, so the next time a deal is closed, make sure the demand generation team gets a shoutout for properly scoring the lead in the first place. Without having the ability to see the entirety of information that your prospect has been given, you run the risk of sounding redundant, or worse, impersonal.

Top of Funnel 134

Top of Funnel Sales Management Practices Enterprise Management 134

Ambal's Amusings

FEBRUARY 18, 2010

Ask your customers where they go online to find useful information – perhaps even how they found you. For example, some companies think they have to be on Twitter. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

DealSignal

JULY 19, 2023

While coverage and accuracy are two of the key reasons, customers are frequently choosing DealSignal, this article will delve deeper into the respective features of both B2B data engines to help you to make an informed decision for your sales & marketing team.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

While coverage and accuracy are two of the key reasons, customers are frequently choosing DealSignal, this article will delve deeper into the respective features of both B2B data engines to help you to make an informed decision for your sales & marketing team.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52