The Point

JANUARY 21, 2014

I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. Think about 2-3 bullets in the form of key selling points, preceded by “Download this compelling white paper today, and you’ll discover:” or words to that effect.

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Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success?

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Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Adobe Experience Cloud Blog

MARCH 21, 2013

by Amy Guarino At Marketo, we often say that we’ve made the technology easy, but marketing is still hard. Working with a strong agency partner, either by outsourcing the entire solution to them, or using their skills on the marketing side of things can significantly shorten the time for success and improve overall results.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 48

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. After all, a simple monthly email newsletter to your database – something you can accomplish with only the most basic email service provider (ESP) – nurtures leads. Comments welcome.

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Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. Middle-of-the-Funnel (MOFU).

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Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

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Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

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Marketo Enterprise Management Marketing Automation Services Marketing Management 120

ViewPoint

FEBRUARY 24, 2016

Isn’t it demand generation with a new name? I often say that so-called “Telemarketing Companies” don’t get invited to the client Christmas party while the advertising agency does. That is because the market looks at outbound as tactical—simply dialing for dollars while the agencies are looked at as strategic.

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Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Martech

MAY 2, 2024

Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups. But who knows if the person in that job is involved in buying your particular product or service? If later, it would be ABM-style demand generation. The buying role is inferred from the job title.

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Ideal Customer Profiles Buy Marketing Automation Services Work Management 115

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. Marketo marketing automation platform makes lead follow up easy.

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Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

ANNUITAS

OCTOBER 30, 2014

For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. The value of the metric needs to be shown in comparison to average deal size as a result of marketing’s demand generation program to have context.

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Cost per Lead Cost CPL Demand Generation Agencies 100

Heinz Marketing

MARCH 27, 2023

We look at… it took 10 years or more to get everyone to understand demand generation and how to do that. Most people are pretty good at budgeting for the implementation of it and the services around that. What are, where do you to consistently outsource things to sort of agencies and consultants? How do we use it all day?

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Demand Generation Agencies Work Management Budget Programs Paid Search Agency 88

Biznology

JULY 26, 2017

David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. We’re even supporting our services organization way downstream.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Directive Agency

MARCH 6, 2017

We knew that our service and approach could be a great fit for a B2B firms needs and allow us to differentiate ourselves in a commoditized market. I recognize that as the CEO I can do this, but how can you differentiate your product or service line if you can’t change your brand or strategic positioning? Lack of Targeting.

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Demand Generation Agencies Demand Generation Social Media Sales Management 56

Only B2B

FEBRUARY 20, 2020

80% of marketers find ABM less effective than they expected. There are many list building agencies that you can outsource this work to. To quote Engagio, in traditional demand generation, marketing throws leads over the fence for sales to chase. Indeed, that can’t be overlooked! In ABM there is no fence.

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Account Based Marketing ABM Demand Generation Agencies Paid Search Agency 117

The Point

NOVEMBER 15, 2022

Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. However, outbound shouldn’t translate into “spray and pray.”

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Purchase Paid Search Agency Paid Social Agency Outreach 162

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. More specifically they post excellent, snackable content around demand gen best practices and tips. Buffer Blog.

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Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. More specifically they post excellent, snackable content around demand gen best practices and tips. Heinz Marketing.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London. per month, almost double that of Facebook (9.3%).

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Demand Generation Agencies B2B Marketing Google Work Management 120

The Point

MAY 11, 2015

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Sure, data rules the roost.

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Creativity Demand Generation Agencies B2B Marketing B2B 100

The Point

SEPTEMBER 6, 2011

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. All this presents real challenges for both demand generation and lead management. All-hands discovery session yields important insights, priorities.

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Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Author: Vyoma Kapur Financial services. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. At Marketo, we have team members who are dedicated to verticals of interest. Start Your Demand Generation Engine.

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Verticals Work Management Lead Ranking Sales Qualified Leads 132

The Point

DECEMBER 11, 2018

How can ABM best coexist with a more traditional funnel-based demand generation model? In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes. These are not impulse purchases.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

Only B2B

SEPTEMBER 1, 2020

The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads. Competition in the B2B field is accelerated significantly with the rapid growth of companies presenting solutions and offering better services. The funnel for the leads is flipped. Automation.

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Account Based Marketing Planning Lead Ranking ABM 152

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Online video is one of the fastest growing and most effective areas of B2B marketing.

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Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo. Technology Spurs Emergence of Demand Generation.

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Demand Generation Agencies Demand Generation Demand Enterprise Management 48

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Online video is one of the fastest growing and most effective areas of B2B marketing.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. One of @ b2bmagazine ’s top B2B agencies. Cambridge, MA – [link].

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) and the higher the score the more engaged the buyer.

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Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Technology by itself will not solve business challenges.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! Alternatively, LinkedIn also supports many marketing automation and CRM platforms, such as Marketo, Eloqua and Salesforce Sales Cloud. But the best solution?

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Lead Generation Linkedin Demand Generation Agencies Generation 53

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. It’s not just volume that is making marketing less effective, but the need for a personal relationship with the brand. So how can you effectively engage your buyer?

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Paid Search Agency Marketo Marketing Budget Planning 113

The Point

SEPTEMBER 29, 2011

The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?

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Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Conferences to Attend. Source ).

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Adobe Experience Cloud Blog

APRIL 14, 2017

Moving from a broad-based demand generation strategy to a more targeted, account-centric approach requires a shift towards acquiring, retaining, and growing high-value accounts. Account-based marketers are 33% more effective at connecting marketing efforts to revenue. ABM Hits the Right Notes. shorter with ABM. Aberdeen Group.

Account Based Marketing 109

Account Based Marketing ABM Allocation Cross-Selling 109

Unbound B2B

FEBRUARY 6, 2023

Along with creating the right type of content, it is also essential to distribute it effectively. As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and boost sales. The result? How Can You Implement a Data-Driven ABM Technique for Your Business?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52