Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. “Can you drive more leads at a lower cost?”. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% Source: Demand Gen Report.

Email Marketing 326

Email Marketing Automation Campaigns Planning 326

DealSignal

MAY 30, 2023

During a recent conversation about migrating from traditional inbound marketing to an ABM campaign strategy, a colleague noted that the optimal method was a hard cutover, but that this would put a serious hole in his pipeline. This colleague is a super smart leader with deep demand gen experience.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Allocation 52

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Needless to say, generating leads from IT buyers is hard.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Directive Agency

FEBRUARY 4, 2022

If you consider yourself a modern SaaS marketer with your salt, then it’s safe to assume you’ve heard the term ICP marketing before. But in an industry as jargon-and-acronym-heavy as SaaS marketing, it’s easy to hear about a term without truly grasping it. The Precursor To Customer-Led Marketing.

Ideal Customer Profiles 59

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 59

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

The Lead Agency

APRIL 13, 2023

B2B marketing collateral is a crucial tool in achieving this goal through enabling companies to build trust, nurture relationships, and guide prospects through the sales funnel. According to a Demand Gen Report , 96% of B2B buyers consider content from industry influencers and thought leaders valuable in their decision-making process.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

ABM in Action

MAY 22, 2023

But that wasn’t the only roadblock: The company also needed better insights into the performance of their inbound and outbound funnels. The Challenge: Since most of the SaaS-based software firm’s deals are executed in collaboration with a partner, its extensive partner network is integral to building the business.

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. Ten Speed Ten Speed is a content optimization agency for early and growth-stage SaaS companies like Bitly, Workvivo, and Visible.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Some marketers see ROI on TikTok ? While we’re all playing from the same B2B marketing playbooks, your interpretation of them will (and should) vary from your peers. Sign me up. People actually click on B2B ads on Facebook ?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Metadata

AUGUST 24, 2021

So we’re teaming up with some of the best B2B marketers we know. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Here’s how to stop wasting time on the wrong webinar activities (ahem, lead gen) and start making money with webinar repurposing: 1. Content that creates new demand.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? I could wax lyrical about my amazing colleagues, insanely happy customers, and our flourishing SaaS business. Take your seat, marketers… Let’s talk about real-life marketing instead. All others must bring data”.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

Valasys

OCTOBER 5, 2018

In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

Metadata

AUGUST 16, 2021

So we’re teaming up with some of the best B2B marketers we know. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Here’s how to stop wasting time on the wrong webinar activities (ahem, lead gen) and start making money with webinar repurposing: 1. Tyler Durden gets rebranding.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

DealSignal

FEBRUARY 28, 2018

In the middle of 2017, SiriusDecisions unveiled their latest waterfall model: the Demand Unit Waterfall , which starts with Target Demand — defined as a target market containing potential “demand units”. Enter ABM and the new Demand Waterfall. Enter ABM and the new Demand Waterfall. Ben Franklin.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Engagio

NOVEMBER 19, 2020

Talk to any ABM analyst, read any ABM report, or listen to any ABM keynote, and they’ll all give you the same advice for getting started with ABM: The most critical piece in your marketing strategy is selecting the right accounts. However, this is not how many B2B marketers were trained to think. Are these markets growing?

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Golden Spiral

APRIL 1, 2022

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. months, a loss of 1.5

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. According to the Direct Marketing Association (D.M.A.),

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

DealSignal

DECEMBER 7, 2017

During a recent conversation about migrating from traditional inbound marketing to Account Based Marketing (ABM), a colleague noted that the optimal method was a hard cutover, but that this would put a serious hole in his pipeline. This colleague is a super smart leader with deep demand gen experience.

Account Based Marketing 55

Account Based Marketing ABM Demand Generation Lead Ranking 55

6sense

OCTOBER 20, 2015

These jarring statistics point to a need for marketers to not only use, but master, website personalization. Top 2 Reasons B2B Marketers Need Website Personalization. 1) Account-Based Marketing: Website personalization is a potent tool for organizations that use account-based marketing. How do you do this at scale?

Website Personalization 48

Website Personalization B2B Marketing Marketing Websites Personalization 48

The ABM Agency

JANUARY 8, 2021

Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

SnapApp

JUNE 15, 2017

With summer in our hearts, and in season, we’re happy to announce that SnapApp has a new Director of Demand Generation. His name is David Cunnigham , and he’s taking over to help our marketing teach other marketers how to unleash their potential with interactive content. . What does your marketing road to this point look like?

Demand 48

Demand Demand Generation Agencies Demand Generation Lead Scoring 48

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. . Example: Formstack. . .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

MKT1

JULY 19, 2022

Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. I’m taking what I’ve learned from advising Heads of Marketing 1:1 over the last 2 years, advising and investing in 50+ startups, and building marketing at Asana & Carta. Apply for Course 1.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

SmartBug Media

SEPTEMBER 6, 2019

According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year. Don’t you already have targeted marketing campaigns to catch buyers searching for your products on Google?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. Example: Formstack.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

Directive Agency

JUNE 23, 2017

Every owner is aware of the power social proof can have on one’s marketing campaigns. Especially when it comes to spreading brand awareness and demand for your specific service/product, the Zuckerberg quote is true: Nothing draws a crowd more than a crowd. And not just for digital marketing. 1: Clutch. .

Sales Qualified Leads 49

Sales Qualified Leads Work Management Demand Generation Agencies Marketing Management 49

MKT1

AUGUST 7, 2023

Who : This workshop is for marketers, web developers and designers, founders, & other leaders at early & growth stage B2B startups or agencies. 42 Agency - Demand Gen & RevOps From 42 Agency: We’re a trusted growth partner for B2B SaaS companies—including MKT1 Capital Portfolio startups.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Metadata

NOVEMBER 16, 2017

The search marketing secret sauce. Search marketing remains one of the most profitable sources of lead generation and customer acquisition or as it’s commonly known in the B2B space: “demand generation” available on the market. The secret sauce in search marketing lies in customer intent. what skills do they have?

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

SmartBug Media

OCTOBER 9, 2019

As a savvy marketer, you’re focusing on building a system that attracts people to your brand and entices them to become customers. Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. You have goals for bringing in new leads. Relevance is key.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65