Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Knowing where to start tracking KPIs is only the tip of the iceberg when analyzing email campaigns. Unsubscribe rate.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Litmus

JULY 8, 2021

Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Deliverability metrics. In the long term, how subscribers of a particular inbox engage with your emails and whether you abuse their platform adds up, potentially leading to deliverability problems. See more of the email picture.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

OCTOBER 28, 2022

Jeanne Jennings (General Manager, Only Influencers ), Lauren Meyer (CMO, SocketLabs ), Elizabeth Jacobi (Founder, MochaBear Marketing ), and Luke Glasner (Principal, Glasner Consulting ) hosted an interactive quiz with tips on how to elevate your email metrics game. Open rates were never super accurate to begin with, if we’re being honest.

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Litmus

JULY 28, 2021

But as email has evolved, hidden content has become much more common and doesn’t hurt your deliverability in the same way it used to. We’ve got more tips up next. 4 tips to optimize your preview text (and draw people in). With these tips, you’ll craft the perfect message that’ll have your subscribers opening!

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Litmus

FEBRUARY 7, 2023

But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand. In a post-Mail Privacy Protection (MPP) world , we’re looking for new ways to measure engagement and know whether our content is connecting with our subscribers.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Litmus

MARCH 16, 2020

Among the responses, 41% said opt-out rates decreased, while 55% said spam complaints were down and 55% said email deliverability had improved. In January 2020, the California Consumer Privacy Protection Act (CCPA) went into effect and is considered a precursor to a national standard in the United States.

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Here are our Trailblazers’ tips on making the most out of click data: Harral: “Monitor your data consistently to make the most of your click metrics.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. That’s key to boosting deliverability.”.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Scoop.it

NOVEMBER 3, 2022

Here are some Holiday email marketing tips that will let you stay ahead of the curve. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Monitor email deliverability rate regularly.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Identify the real issues that may land your emails in the spam folder—with practical advice to fix deliverability problems before you send. That’s where the subject line comes in. LEARN HOW ?.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Warming up your IP before increased send volume protects deliverability. If you plan on boosting your email volume during the holidays, you should start thinking about deliverability now.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless).

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. Here are a few tips for designing successful responsive email templates: Use a single-column layout.

Template 98

Template Privacy Protection Mobile Marketing Click Rate 98

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. How to privacy-proof your email program. Countdown timers.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. A lot of people take open rate as the most important thing to look at, but it’s not the only metric you should care about,” says Paxton Nicholas, Deliverability Ops Team Lead from HubSpot.

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. So we’re giving you the ultimate guide on how to create and use gifs in email by sharing some handy tips, best practices and real-life examples for inspo!

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52

Litmus

MARCH 8, 2024

In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89