ConvertKit

JULY 6, 2021

You’ve probably heard about Apple’s latest privacy changes taking effect in September. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. Deliverability Defined Website.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

ANNUITAS

MAY 1, 2014

A key takeaway from the event — to be an effective marketer, the goal is not only to send customer-focused emails, but to report and show that marketers are adding to their company’s bottom line. Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

Privacy Protection 100

Privacy Protection Privacy Deliverability CAN-SPAM 100

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Ensure deliverability.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Navigate the Channel

JULY 12, 2023

In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? What are the specifics?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

AUGUST 2, 2021

Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. What are the stats and metrics we should focus on once the Apple Mail Privacy Protection goes into effect?

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. Too many complaints will hurt your deliverability rate and sender reputation.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Litmus

SEPTEMBER 20, 2022

An effective checklist contains a list of crucial components to check. Deliverability rate or inbox placement rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Phase #6: Email deliverability.

Deliverability 100

Deliverability CAN-SPAM Privacy Protection Churn Rate 100

Litmus

JULY 8, 2021

Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Because of these and other common behaviors, marketers can significantly under-measure email marketing’s effectiveness if they’re not connecting the dots. Direct mail effectiveness. Direct mail effectiveness.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Open rate can also give you insight into your historical brand presence. Unsubscribe rate.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. Re-engagement program remains effective. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. you need to do some digging.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

OCTOBER 14, 2021

And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. As part of the report on negative metrics, I would also look at deliverability. Then, there’s all the privacy changes going on right now. Create more effective emails with Litmus.

Marketing Report 75

Marketing Report Email Marketing Privacy Protection Paid Search Agency 75

SmartBug Media

AUGUST 23, 2023

A huge advantage of using AI in marketing is that it can process vast amounts of data at scale and speed, effectively freeing up human bandwidth. Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).

Privacy Protection 97

Privacy Protection Privacy Webinar Metrics Deliverability 97

Litmus

MARCH 16, 2020

Before the European Union’s General Data Protection Regulation (GDPR) went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Now, two years after GDPR went into effect, where do we stand?

Privacy 58

Privacy Email Marketing Privacy Protection CAN-SPAM 58

Litmus

FEBRUARY 7, 2023

But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand. Interactivity—hover effects, image carousels, polls, AMP—can be seen as a key method for doing just that. There is a cost to getting BIMI set up.

Email Marketing 88

Email Marketing Design Trends Work Management 88

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s what to include: Email marketing goals. What do you want your emails to do? Audience overview.

Email Marketing 90

Email Marketing Marketing Strategy Marketing & Strategy Planning 90

Salesforce Marketing Cloud

APRIL 15, 2024

Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy. While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

SEPTEMBER 30, 2021

The biggest concern about that for marketers has been Mail Privacy Protection. And, people can delete any or all of their fake email addresses at any time—effectively cutting off marketers without so much as an unsubscribe. If you have a lot of these, your email deliverability will be negatively impacted. Not really.

Email Marketing 85

Email Marketing Privacy Protection Privacy Paid Search Agency 85

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

JULY 20, 2021

In turn, this can improve overall marketing effectiveness. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Deliverability rate or inbox placement rate.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.) As Google goes, so does the rest of the market.

Sales Management 84

Sales Management Opt-out Privacy Opt-in 84

Scoop.it

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

DotDigital

SEPTEMBER 3, 2021

We all want to know what we need to do to make our emails better, more effective, and lucrative. It would appear that Apple will be serving up a false open for all active users of its Mail Privacy Protection. Of course, ensure that your deliverability is as strong as it can be. But who is driving this obsession?

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Litmus

DECEMBER 13, 2021

In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. Monitoring deliverability or inbox placement.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Martech

MARCH 30, 2022

A/B/n testing is the best way I know to structure effective campaigns and to measure whether a brand’s email strategies and tactics are succeeding or failing. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 102

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 102

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Identify the real issues that may land your emails in the spam folder—with practical advice to fix deliverability problems before you send. But if you use it too much, it starts to lose its effect.

Open Rate 115

Open Rate Tips CAN-SPAM Click Rate 115

Goolara

FEBRUARY 26, 2019

While there are no plans for upcoming legislation in this Congress, states such as California and Vermont have created their own stringent privacy laws and 2018 saw the passage of data breach notification laws in several states. Taking its cues from the GDPR, the state of California came up with its own privacy regulation.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Adobe Experience Cloud Blog

JANUARY 10, 2011

Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. How to use your gif effectively. And what better way to boost your click-through rates than by using gifs to spice up your emails.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52

Litmus

MARCH 8, 2024

2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Bonus points if you have BIMI setup!)

Privacy 88

Privacy Marketing AI Email Marketing Data Hygiene 88