Remove de-dupe work
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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

Data strategy answers critical questions such as: Are you working with quality data (i.e. de-duped, error-free, and labeled appropriately)? What are your top business objectives that can benefit from AI, such as process automation, segment creation, creating product descriptions and case summaries?

De-duping 115
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Your Cheat Sheet for B2B Revenue Waterfall Transformation

LeanData

In addition to focusing the demand process on demand units, the model also recognizes multiple selling opportunities per account and considers the sometimes volatile mix of prospect and customer opportunities that make up revenue goals at so many B2B companies. First, start with the process initially, then examine the proper tooling later.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.

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How to Choose the Right Sales Intelligence Tool for Your Business

SalesIntel

Here are some of the areas where Sales Intelligence tools can simplify the sales process for you: List builder and filters: List builders, in conjunction with deep filters, assist you in narrowing down the targets from a large list of data to the most relevant ones. As a result, you may wind up making bad decisions. Want to get started?

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How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

I will only hire someone to work directly for me if I would work for that person.” – Mark Zuckerberg, Facebook. Experience working directly and successfully with sales teams and managers. Insightful about the nuances of the buyer process. Describe your process for launching an ABM program. The list goes on.