The Point
MAY 6, 2010
Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. How much information does a sales rep have about a qualified lead?
The Point
NOVEMBER 15, 2010
Verticals are often the first place marketers look when segmenting a lead nurturing program, but sometimes that priority is misguided. This is one example where content can drive segmentation. It’s tempting to want your lead nurturing program to magically guide the prospect seamlessly through the sales cycle.
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The Point
DECEMBER 15, 2020
Here are some tips to keep in mind when deciding when to finally suspend or remove those leads that aren’t showing signs of life: * Define what you mean by “non-responsive.” ” Opens and clicks, for example, are very different metrics.
Customer Experience Matrix
JANUARY 31, 2010
Plans can automatically modify themselves in response to events: for example, if a piece of copy is rejected, the system can add a new set of review and revision steps. Lead scoring supports multiple scores per person, which is typical in high-end demand generation systems. Project management is especially powerful.
Biznology
MAY 30, 2012
It’s tough to do sustainable marketing on faith. Myself, I grew up as a marketer in the world of measurable direct and database marketing. I like marketing campaigns that provide predictable results. So that’s my argument for gating content in B-to-B marketing. But we only have conjecture on the other.
MarketJoy
JUNE 25, 2018
Apart from the above, sales campaigns need outbound marketing to deliver their messages all over the world. Product innovations constitute a solid example of such campaigns, are adopted to garner utmost attention, and assist in gaining an edge over competitors. From every outbound initiative, marketing leads are produced.
The Point
MARCH 27, 2013
A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc.
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