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Decoding the True Essence of Outbound Marketing

MarketJoy

Alternatively, outbound marketing is referred to as traditional or direct marketing. Amidst the hoopla surrounding inbound marketing, several business experts and marketers have turned away from outbound marketing and taken to the other. The Relevance of Outbound Marketing.

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B2B Lead Management Market Heats Up

Online Marketing Institute

I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Lead farming?