Database Marketing Examples Marketing Leads Sales Qualified Leads 
The Point
NOVEMBER 15, 2010
Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. Lead source. Don’t dump all inbound leads into the same bucket.
The Point
SEPTEMBER 6, 2011
When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management.
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The Point
JANUARY 24, 2013
Key to designing an effective lead nurturing program is taking stock of your current lead management process. Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing.
The Point
MAY 6, 2010
For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk. Not everyone is able to measure the precise ratios at which sales leads currently convert to sales. Inevitably, much of the business case for a marketing automation solution comes down to intangibles.
PureB2B
AUGUST 3, 2016
Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Generate Quality Leads.
Biznology
MAY 30, 2012
By applying typical campaign conversion rates, we could predict that of 100 inquiries, 20% will qualify—producing 20 qualified leads. Of those, we’ll be able to contact 50% (or 10), and of them 20% will convert, resulting in 2 sales. But how many sales will we get from the 10,000 with whom have no direct connection?
The Point
MARCH 27, 2013
A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc. What do you think? Is this a good idea? ”
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