Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Martech

JULY 6, 2022

Statistically significant results from marketing experiments typically require large sample sizes of customer actions. And visually appealing dashboards don’t look so great when there are only a handful of data points being displayed.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

Biznology

FEBRUARY 28, 2014

Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good. All terrific ideas, which I have gladly incorporated in my approach.

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

SalesIntel

FEBRUARY 8, 2023

Typically, data is manually inputted at some point during the trip. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Launch Marketing

JANUARY 2, 2019

Unfortunately, you can’t optimize against AB tests without designing a well-thought-out experiment, detailing variables, controls and representative sample sizes. You have to gather data over a long period of time in an organized and controlled way to come up with conclusive results. An AB test is not a once-and-done type of thing.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

Zoominfo

MAY 13, 2019

What is a B2B data provider? The term data provider covers a wide array of business services. Think sales intelligence, pipeline prediction, data hygiene , CRM management, and so much more. In the early days, data providers started out as a way to sell contact information. Request and compare data samples.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

FEBRUARY 23, 2018

What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. In the early days, B2B marketing data providers started as a way to sell contact information.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

NOVEMBER 25, 2018

Some sample KPI’s to look at include: Cost per lead. Prioritize Data Hygiene. Data quality issues are often overlooked, but ultimately, data is the foundation of your marketing automation system. Learn more about data hygiene here: 4 B2B Data Management Tips to Help You Convert More Leads.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Porch Group Media

SEPTEMBER 18, 2018

From superior data hygiene to robust analytics, our proprietary workflow process delivers a 7:1 ROI to help you reengage your former furniture customers. Sample furniture audiences include: Home Décor Buyers. V12’s proven CRM reactivation process delivers a multi-faceted approach to the challenge of inactive email records.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45