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A Guide to Marketing Automation

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Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Prioritize Data Hygiene. As we said earlier, data hygiene can be one of the biggest obstacles to success when it comes to automation. Find the right tool.

article thumbnail

A Guide to Marketing Automation

Zoominfo

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Prioritize Data Hygiene As we said earlier, data hygiene can be one of the biggest obstacles to success when it comes to automation. Find the right tool.

article thumbnail

A Guide to Marketing Automation Implementation

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Some sample KPI’s to look at include: Cost per lead. Average lifetime customer value. Prioritize Data Hygiene. Data quality issues are often overlooked, but ultimately, data is the foundation of your marketing automation system. How to get More from Your B2B Data.