Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Watch videos about Content Assistant features in Marketing Hub , Sales Hub , and Service Hub.

Data Hygiene 98

Data Hygiene Privacy Landing Pages CAN-SPAM 98

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. How are go-to-market teams more productive with ZoomInfo and Salesforce? Let’s take a look.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

DotDigital

OCTOBER 7, 2021

Entertainment retailer Zavvi accidentally emailed their entire marketing database telling them all that they’d won a competition, with the coveted prize being Champions League Final tickets complete with hotel, flights, and cash. The ASA then got involved and it was an all-around sobering moment for those of us in email marketing.

Marketing AI 52

Marketing AI Data Hygiene CAN-SPAM Curation 52

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. How are go-to-market teams more productive with ZoomInfo and Salesforce? Let’s take a look.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JUNE 28, 2018

And in the process, have some fun and grow our businesses. Recommended reading: The Beginner’s Guide to Data-Driven Recruiting. Although we primarily cover topics related to sales and marketing, we have also built up a large body of content about recruiting and HR. Recommended reading : Data Hygiene and The Future of Recruiting.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

FEBRUARY 28, 2018

Recently, however, there’s been a development in the CRM world that’s changing the B2B selling process: Cloud-based CRM platforms. For those who aren’t familiar with this technology—it’s exactly what it sounds like: Instead of living in on-site software systems, CRM data is now hosted on the cloud. The rise of big data.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Do you remember? Of course, building a revenue operations team is only the first step.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

DealSignal

FEBRUARY 1, 2024

However, its long-standing presence in the market without significant updates to its lead generation algorithm raises concerns about the freshness and precision of its data. While the platform boasts a considerable volume of data, its reliability and timeliness are not assured.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

The Mx Group

MAY 17, 2018

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. I joined thousands of my fellow marketing automation experts at the show and this year, MAP tips, tricks, use cases and implications surrounding AI, GDPR and ABM were big themes.

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

ClickZ

JULY 29, 2019

We spoke with Nate Skinner , VP of Marketing for Salesforce’s Pardot to pick his brain on some high-level topics that are top of mind for B2B marketers. At Pardot, Nate has the unique position of being part of “a B2B marketing team that markets a B2B marketing product to B2B marketers.” I never intended to.

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

SalesIntel

JUNE 9, 2023

Cognism offers SMBs, mid-market, and large organizations with globally compatible contact, company, and event information. Data Accuracy Data accuracy is paramount when selecting a B2B data provider. A data provider that emphasizes rigorous validation processes instills confidence in the accuracy of the provided data.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. When you ask for permission to send a customer your marketing messaging, you’ll usually find a more receptive audience. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Leadspace

AUGUST 8, 2017

B2B marketers love shiny things, which is why we’re such suckers for buzzwords. Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. And of course, the amount of critical data errors multiplies exponentially along with it.

Data Hygiene 66

Data Hygiene Marketing AI Lead Ranking Account Based Marketing 66

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites). Dynamic content creation.

Marketing Automation Services 135

Marketing Automation Services Enterprise Management Work Management Marketing Management 135

Zoominfo

NOVEMBER 30, 2023

Nearly 25 years after the introduction of cloud-based customer relationship management systems, go-to-market teams are equipped with more tools and more signals than their predecessors could dream of. But access to more data than ever still doesn’t mean better outcomes. Fortunately, this is a solvable problem.

Marketing Analytics Tools 147

Marketing Analytics Tools CRM Lead Scoring Lead Ranking 147

QuanticMind

AUGUST 14, 2023

Think market conditions are slowing investment in marketing? It may seem counterintuitive at first, but once you start to think about it, it makes perfect sense: Marketing and advertising technologies are designed to improve efficiency, save time, and free up staff for more complex work. The last area is AI. Think again.

Work Management 93

Work Management Marketing Automation Services Marketing Management Ad Building 93

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing Automation Services 137

Marketing Automation Services Enterprise Management Marketing Management Ideal Customer Profiles 137

SalesIntel

JULY 15, 2021

Customer and prospect data collection is critical for both sales and marketing teams. This data means information that prospects are willing to give such as emails and names. While this fundamental data is prone to irrelevant leads and incorrect information, it is useful for measuring the success of email marketing efforts.

Practices 52

Practices Top of Funnel Marketing AI Enterprise Management 52

Leadspace

AUGUST 10, 2021

Companies enter into M&A for a variety of reasons: to diversify their service offerings or product portfolio, outpace the competition, move into new markets, or create revenue and team synergies. We focused on agencies that had a foothold in markets outside our coverage or sold offerings that offset known weak spots.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Leadspace

AUGUST 10, 2021

Companies enter into M&A for a variety of reasons: to diversify their service offerings or product portfolio, outpace the competition, move into new markets, or create revenue and team synergies. We focused on agencies that had a foothold in markets outside our coverage or sold offerings that offset known weak spots.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

SalesIntel

JUNE 30, 2021

So, we primarily focused on boosting the sales process and saving the time spent collecting and verifying data. This approach has helped our clients across industries to: Widen Outreach with Accurate Data. Businesses often have to choose between Data Quality and Data Quantity. speed)/ Time.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

SalesIntel

JUNE 16, 2023

It enables Cognism’s users to access valuable data points such as company profiles, contact details, and job titles, which can be utilized for targeted outreach and personalized marketing campaigns. SalesIntel has moved to an unlimited pricing plan model instead of relying on data credits like other data providers.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Martech Advisor

NOVEMBER 27, 2019

Customer Relationship Management (CRM) automation is defined as the process of automating sales and customer service functions to help teams track and manage their engagement efforts with current and prospective customers. It enables sales teams to save time, nurture leads, and convert faster by automating tedious sales processes.

Enterprise Management 102

Enterprise Management Work Management Marketing Automation Services Marketing Management 102

Convert

MAY 23, 2023

Web experimentation is the process of using controlled tests to evaluate and improve the performance of a website or web application. Furthermore, veterans like Tim Stewart believe that data hygiene has always been questionable in the optimization and experimentation space. Full stack experimentation makes this possible.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Zoominfo

JANUARY 12, 2021

A steep upfront investment, the CRM promised to digitize go-to-market motions and give sales managers visibility into pipeline and forecasting management, including quote-to-cash, territory management, and customer 360 efforts. Time is money—so why wait to harness the power of your CRM?

CRM 162

CRM Zoominfo SMB Cross-Selling 162

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. 2022 : Generative AI sees it’s biggest boom with the release of ChatGPT and DALL-E 2.

Privacy 92

Privacy Marketing AI Email Marketing Data Hygiene 92