Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. Their process begins with constructing an ideal buyer persona by analyzing the client’s best customers, which can be executed by uploading a few hundred records of name, company name and email address. Internal databases populated from billing systems, lead management systems, and website registration systems.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Customer Experience Matrix

DECEMBER 8, 2006

Dale Wolf’s comment on my Wednesday post suggests hopefully “it could be that CEM recognition is about to get its due” based on the increasing frequency of “customer experience manager” as a job title. So far as I recollect, Customer Experience Management hasn't had its cover yet. But no Customer Experience Management for Dummies.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Outreach

MAY 4, 2018

The bastion of internet truth, Wikipedia, tells us that a baller is one who has swag and lives an extravagant lifestyle. I don’t have a girl, but I do have a Customer Success Superstar. If you’re not having regular calls with your Customer Success Manager, you’re missing out. I wish I was a baller. This one is a layup.

Outreach 58

Outreach Salesforce.com Wikipedia Fulfillment 58

Biznology

JULY 28, 2015

So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. The only real reason why I use SM2 at all is because neither GroupHigh nor Inkybee supports bulk upload of search terms, only the bulk upload of URLs.

Research 80

Research Process Long Tail Marketing Blogger 80

Hubspot

AUGUST 31, 2011

Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet. Are you so focused on meeting deadlines that you don’t have the time to observe the activities of customers, suppliers, and other companies?

Inbound Marketing 28

Inbound Marketing Salesforce.com Wikipedia Customer Satisfaction 28

Kapost

JANUARY 6, 2017

That’s how many companies feel about their customer data. Customer data practices are a lot like having strong health habits. I’m perfectly qualified to be your personal customer data trainer! My friends at Kapost invited me to share my top marketing and sales technology steps to optimize customer experience in B2B SaaS.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95