Remove customer help

Smashmouth Marketing

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Top 5 Ways to Nurture Your Leads

Smashmouth Marketing

Send them a gift: This is really an excuse to get a whitepaper or ebook in front of them, but if you have some branded swag lying around, why not send it out to a prospective customer. Use Case Studies: Just as you should have a file of testimonials for marketing purposes, be prepared with case studies to share with potential customers.

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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Green Leads Announces New CEO, Mike Farrell

Smashmouth Marketing

His positive leadership helped BAO grow to a leader in the outsourced sales development industry. Green Leads is in a unique position to help B2B leaders build predictable pipeline and achieve top line revenue goals,” states Farrell. It is an exciting time in B2B sales and marketing.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

For example, blogs help us solicit input about new products. and they help marketers and salespeople have conversations, not just engage in one-way messaging. Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. But you can't wait.

Gartner 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

For example, blogs help us solicit input about new products … and they help marketers and salespeople have conversations, not just engage in one-way messaging. Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. But you can’t wait.

Gartner 100
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Sales 2.0 Strategies: Demand Gen Lessons From the iPhone

Smashmouth Marketing

The iPhone 4 brings Apple customers a nicely improved design and several new features: the ability to make video phone calls, to record (and edit!) It's all about the evolution and use of technology -- I feel as if Apple values prospects and customers and wants to bring them value. HD videos and true multi-tasking, just to name a few.

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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." Couple thoughts: Bring value to tribal prospects who aren't customers yet. As soon as you find out a tribe member has a blog, find a way to help them with a blog article. Prop them up.

Lead Gen 100