B2B Memes

DECEMBER 15, 2011

Rather, the question is whether you can bring your skills and values as a journalist to helping a company become a better, more credible, and more open communicator. If this is what happens, I see it as both beneficial for the brand and the brand’s customers. The goal of a company that hires a journalist is not to win a Pulitzer.

Branding 100

Branding Brand Identity Eloqua Custom Publishing 100

B2B Memes

MAY 13, 2010

It’s a big step beyond traditional custom publishing, which is nothing new for IDG. In that old model, the publisher is essentially saying to its customers, “You know nothing about publishing. Let us do it for you.”. But now, IDG is saying something very different: “You can do your own publishing.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

OCTOBER 28, 2011

These results, according to Readex sales director Steve Blom, “help publishers prove to advertisers—whose own ideas regarding usage may be terribly wrong—that professionals haven’t replaced one media form with another.”. I have nothing but admiration for the company and its staff.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

OCTOBER 19, 2011

That prompted a response from a practicing trade journalist and former colleague, who asked “I can see why knowing things like HTML and CSS can be helpful but do most journos need more than that?”. And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

APRIL 20, 2010

Anything that might throw that point of view in doubt has to be left out, “even if it is true and even if it might help the reader understand something better.”. Helping to keep content marketing honest, says Pigott, will be the remaining independent journalists serving as editors and curators. ’”.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

OCTOBER 19, 2010

And editors can help make that happen not by remaining imprisoned in their ivory towers but by getting involved in business. As a representative of your company, you’re telling customers that you couldn’t care less about their business. My point is not to disparage editorial codes of ethics. I’m a big fan.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

NOVEMBER 29, 2011

At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. Through my classes (I teach at Rutgers) and speeches, I help people connect the dots and that is very rewarding. Use your head. For a company, it should not be about “the conversation” or the hype.

Content 100

Content PR Social Media Ethics 100