Paul Gillin

APRIL 27, 2012

Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. I don’t think most senior sales executives have any idea how many people are behind the scenes creating reports and forecasts,” Burnette said. “If

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

MARCH 13, 2012

Reality: A wide range of customer needs exist. Misperception: Customers want itemized prices and mix and match the cheapest offerings. Reality: Increasingly sophisticated customers understand that packaged pricing is often a better deal. IDC Forecast. She listed five common misperceptions and realities.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

MARCH 13, 2012

“If [technology companies are] going to drive large-enough volumes to support the revenue levels they’re used to, they’re going to have to drive the number of customers way up. You’ll need millions of customers in order to compete.”. IDC forecasts a five-fold increase in annual apps downloads to 137 billion by 2016.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

OCTOBER 5, 2011

Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? Think Like the Customer. When you think in terms of what your customer wants, rather than what you need to sell, you create new channels of word-of-mouth awareness. Dump the Junk. And I do, nearly every day.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

OCTOBER 12, 2011

The result will be a transformation of corporate productivity fueled by deep insights into customer needs. That forecasting, operations research, data mining, data integration, reporting and statistics. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible?

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JANUARY 6, 2011

Stories of social media failures will become more frequent as practitioners realize that customer conversations are time-consuming to maintain and that peer conversations present as many problems as they do opportunities.”. They also must be backed by an organizational commitment to creating delightful customer experiences.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites).

Social Media 50

Social Media Copyright Media Wiki 50