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Podcasts and Facebook Groups Are the New Community Levers

Convince & Convert

One of the ways Social Fresh connects its members is through Facebook Groups surrounding the conference. Jason chose Facebook because while LinkedIn Groups are great and accomplish similar goals, Social Fresh doesn’t have the bandwidth to run both. They picked the platform where they think most of their customers are. “Our

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How HP Balances Social Marketing With Social Customer Service

Convince & Convert

Integrating Marketing Services and Customer Support. She has found dynamic ways to keep her career interesting, and her decision to join HP was driven by the unique opportunity to reach millions of customers around the world. HP is a pioneer in social customer service. HP is a pioneer in social customer service.

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How JetBlue Delivers Amazing Social Customer Service Working From Home

Convince & Convert

Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. See you next week!

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How to Use Social Media to Delight Customers Across 11 Brands

Convince & Convert

With a global portfolio of eleven brands that encompasses 638 properties in 52 countries, the role of social and customer engagement can be both tricky and overwhelming for Hyatt. How a new brand’s social leads to appropriate expectations for your varied customer base. In This Episode. ” —@iamdanmoriarty. ” —@adamcb.

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How Publix Loves Their Customers in Social Media

Convince & Convert

million Facebook fans, 193k Twitter followers, and 13.3k Her unique approach is customer-focused, research-based, and HQ-centralized which has spawned a growing community that generates sales , creates lifelong customers , and recruits high-level applicants. If you could do a Skype call with any living person, who would it be?

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

What this means is that you can essentially create a profile of the type of audience you want to reach, and platforms like Facebook and Instagram will help you deliver your content to that audience. Giving customers a face to attach to the brand they’re working with is pivotal in fostering a long term relationship between your businesses.

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How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Content Standard

But Skype doesn’t just understand the newfound significance of video conferencing platforms, it’s also attuned to the popular culture surrounding it. In this Facebook post, with a simple reference to the furry friends who’ve been sharing our screen time, Skype brings levity and relatability to its followers’ feeds.