customer de-dupe help 
Salesforce Marketing Cloud
SEPTEMBER 7, 2023
Even though AI is transformative, meeting customer expectations becomes a real challenge – especially when all the data you need is spread everywhere across your organization. de-duped, error-free, and labeled appropriately)? Unify your data strategy Begin building a data strategy with customers at the center.
LeanData
APRIL 17, 2017
percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?
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LeanData
APRIL 17, 2017
percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?
LeanData
APRIL 17, 2017
percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?
ClickZ
JULY 22, 2020
30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.
Engagio
OCTOBER 25, 2017
To start, answer these questions: Who helps determine your optimal business segments and your Ideal Customer Profile (ICP)? Ongoing management of data (de-duping, enriching, etc.). marketing manager or field marketing) and sales can collaborate to get a sense of where target accounts are in their customer journey.
chiefmartech
DECEMBER 21, 2015
The adoption of “marketing middleware” did increase — DMPs, customer data platforms (CDPs), tag management sytems (which have evolved into marketing data pipelines), and cloud connector apps of all kinds — as marketers continued to build their own “stacks.” ” (A). Insert “stack” joke here.).
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