Marketing Insider Group

JANUARY 2, 2024

That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. Relying on social media as a primary traffic driver is not as effective as it once was.

Social Media 251

Social Media Social Marketing Media Content Marketing 251

Valasys

JULY 26, 2021

It’s challenging to create high-quality leads that will convert into customers. You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. How can lead generation happen?

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

seo.co

FEBRUARY 15, 2022

There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. Blogging has all the benefits that every Internet marketer could ever want: One of the greatest platforms for driving traffic. A great tool for sharing useful information.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Webbiquity

APRIL 30, 2024

How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? This will help you identify the key areas of your website that need to provide relevant answers. Lots of marketers are asking. Here are some answers.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

Marketing Insider Group

DECEMBER 28, 2020

And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. What Are the Main MarTech Tools? Marketing Automation Tools.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. But while GA is wildly popular (and free), it definitely has its limitations.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

The Lead Agency

AUGUST 6, 2020

B2B consumers, as we know, are strategic decision-makers who can take months to convert into a customer. Unlike B2C customers who are more likely to make impulsive purchases, business buyers adopt a much more formalised process. When focusing on building traffic to your B2B website organically, you have to be strategic.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Contently

MAY 11, 2024

Local SEO Content Strategy: Designing for Success When analyzing content for local SEO, Google’s algorithm takes factors like relevance, distance, and prominence into account. This isn’t just about inserting a city name into your content—you need to understand the nuances of how local customers search for your products or services.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Oktopost

MAY 2, 2021

We’ll show you how to optimize your YouTube videos, and discuss the seven best tools to improve your YouTube SEO. Driving traffic to your website or online store from YouTube also boosts your Google Search ranking. Your relevancy on YouTube’s ranking algorithm could depend on it. . Why Use YouTube for B2B Marketing?

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Oktopost

JANUARY 11, 2024

It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Quick Takeaways.

Marketing Budget Creation 301

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 301

Sprout Social

SEPTEMBER 13, 2022

And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Save time with our powerful TikTok management tool. Published on. Sprout Social.

Budget Programs 119

Budget Programs Video Marketing Tools Marketing & Strategy 119

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. After all, there are hundreds of different tools out there designed to make content creation easier. One way you can do all of these things is by using one or more content marketing tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Image Source.

Paid Search Agency 324

Paid Search Agency Content Marketing Companies Case Study 324

Convince & Convert

DECEMBER 15, 2023

At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. Tim Hanson is doing the same.

Social Media 159

Social Media SEO Cost Per Click Media 159

BuzzSumo

MAY 20, 2019

Do you want to drive more traffic to your website? In this article and accompanying video, you’ll learn the step-by-step approach we’ve implemented to consistently generate up to 10x our average daily website traffic. Website traffic is the online version of potential customers walking into your shop.

Traffic 98

Traffic Marketing Websites Twitter Blogger 98

Top Rank Marketing

NOVEMBER 13, 2023

So, instead of cramming your blog post full of keywords, write something that is actually useful to your customers and you will be rewarded with additional organic traffic. Research has shown that organic search accounts for more than half of all website traffic. Why put all that effort into your content strategy?

B2B Marketing 138

B2B Marketing Top of Funnel Content Marketing Brand Identity 138

ClickZ

JUNE 25, 2020

Whether you want to optimize your content, advertising, or audience management, there’s a tool out there for you. . By relying on automated algorithms to crunch large datasets, marketers can access continuous insights into their customers and find up-to-date answers to marketing’s two most pressing questions: How does my audience behave?

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Top Rank Marketing

JANUARY 24, 2024

Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages. These are the questions your future customers are asking; the problems they’re trying to solve.

Marketing AI 132

Marketing AI SEO Ad Building Marketing & Strategy 132

Content Standard

APRIL 16, 2024

In an increasingly volatile digital landscape, search remains a strong channel and sound investment with 77 percent of marketers in 2023 reporting their search traffic was good or better than the year prior. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge. The result?

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. It drives traffic and all is going according to plan. And then, possibly out of nowhere, that ranking drops dramatically—and with it, your site traffic begins to fall. Wait two weeks.

Paid Search Agency 216

Paid Search Agency Urgency Marketing SEO Eye-Tracking 216

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? Best SEO Audit Tools. There are certainly some automated SEO tools that can give you a good start. But relying on automated SEO tools alone isn’t enough. How often depends on how much you’re publishing. Best SEO Audit Tools.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. And yes, while niche content traffic may be low, conversions can be high. Showcase authority on the subject.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 135

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 135

Sprout Social

NOVEMBER 9, 2021

If you fail to upload frequently or go months without publishing content, you may get labeled as a “dead” channel. Tools like Sprout Social can help you not only schedule your YouTube content but also assess which upload times seem to score the most engagement. Add a custom channel trailer. Channel icon.

Youtube 136

Youtube Tips Tools Social Media 136

Trade Press Services

SEPTEMBER 18, 2023

More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Paid tools such as Google Ads or Domains offer opportunities for brands looking to amplify their messaging. Google Analytics Google Analytics is a top tool for measuring website performance.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Only B2B

MARCH 13, 2024

This guide will equip you with the tools to: Calculate your content syndication ROI. By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. According to Statista, it would increase to $107 billion in 2026.-

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. These metrics eventually yield results with lead generation and sales.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 137

Digital Asset Management Paid Content Work Management Marketing Management 137

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Hubspot

MARCH 19, 2020

Of course, every marketer should consider more than organic traffic when analyzing success metrics. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. It's also creating thought leadership content, and lead generation, as well.".

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Scoop.it

MARCH 14, 2024

And since your SEO score relies on how well you craft content, how relevant it is, how valuable your audiences find it, and how apt the topics and discussions are, leveraging your influencers for content creation is a must. In turn, the artists gain exclusive access to custom frames to complement their artworks at a generous discount.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Televerde

JULY 5, 2021

Customers and companies are interacting on multiple channels nearly around the clock. Email, phone calls, text messaging, live chat, social media — it can be a lot to keep up with, and if you don’t do it effectively, you risk losing customers. Here are 4 automated marketing tools guaranteed to increase your audience engagement.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Industry CMS 52

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. Marketers Will be Able to Convert Customers’ Interests into Conversions. About LinkedIn.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Top Rank Marketing

NOVEMBER 17, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. If so, please don’t hesitate to drop us a line in the comments below.

B2B Marketing 130

B2B Marketing Search Marketing B2B Google 130