Convince & Convert

FEBRUARY 15, 2010

Today, most companies have separate email marketing and social media departments, and they need to merge (or at least cooperate fully) to eliminate the unfocused, tone-deaf message conflicts that are all-too-common today. I'll publish part II of this series next week. Don't be alarmed. But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

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Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MARCH 25, 2010

Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. I’m a big fan of these guys.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Great summary of the Marketing Profs data.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). link] (great tip from @jaybaer) [link] AlzayCalhoun Using the "long tail" to reach even more customers [link] [link] interlinkONE "Does Your Blog Have a Long Tail?"

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Long Tail Marketing Blogger Paper Content 117

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. Customers can be won or lost, every second of every day. Plus, it’s like the personal trainer scenario. I can’t miss deadlines, because Amber will kill me.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? But, when the next issue is printed, unless you advertise again, the flow of new customers stops.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Your actual customer is. (Re: Worth a try?

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

AUGUST 11, 2010

On The Road Again If you’re reading this on the day it’s published, me and my family are somewhere between Albuquerque and Oklahoma City , with cars full of kids, the dog, the cat, the snake, the lizard, and 8 cases of wine. All these pine trees are starting to look the same. And my laptop. So, Bloomington it is.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JUNE 3, 2010

And they can’t get just two little words right. We’re crying about BP too, but for a whole other reason. Billions of dollars. A coven of PR practitioners.

Social Media 157

Social Media Media PR Webinar Metrics 157

SalesIntel

OCTOBER 26, 2022

Developing a clear outline of your sales funnel or customer journey is the foundation of successful customer experience management. Before you can connect with your audience and sell your SaaS product, you must understand their challenges, behaviors, and place in the customer journey. Social media. Toll-free calling.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? I’m sure there’s patterns I’ve missed.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 20, 2010

19% seek customer support. I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. Even though half your customers may not be tweeting or retweeting, they ARE watching, reading, and clicking.

Social Media 160

Social Media Media Stats Statistics 160

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. SEMrush provides three standard monthly plans: Pro plan at $99.95. Guru plan at $199.95. A custom Enterprise Solution is also available. The Standard plan costs $37 per month. How Much Does SEMrush Cost? Business package at $399.95.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 31, 2010

Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. Remember, social media makes big companies seem small again. What a change in the dynamic. I’ve tried to simplify it.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 26, 2010

You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. or engaged in brand reputation management, often on a weekly basis. .

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This isn’t just an issue in social media. I’m calling my publisher!

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MAY 19, 2010

The shift in marketing dollars from traditional advertising mediums to the emerging media available to us via the Internet has more to do with the customers’ behavior than the seller. But Consumers Like New Media We (the consumer) like these “emerging&# types of marketing mediums better than the old ones.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

JUNE 3, 2010

But things kept speeding up – companies’ increasing customer data needs necessitated more complex forms, that were faster and more easily modified. I think Netflix is a great example of this quandary, as their customer preference data & the recommendation engine that sits on top of it are key to their biz model.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? Your problem isn’t social media negativity.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Incidentally, this is why Google is so afraid of Facebook.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Incidentally, this is why Google is so afraid of Facebook.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 2, 2010

And socia media also gives us power over brands in ways we’ve never enjoyed. Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. But predominantly I love social media personally. Getting publisher to agree was different.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

APRIL 27, 2010

We also have the shortbread cookie, which has finally returned to the air after three and one half years of customer requests. Personally, I've had terrible customer experience with US Airways and unfortunately this doesn't change that. One, really positive, customer experience sticks like glue. The rum is Bacardi.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 21, 2010

Start-up Sticky Bits exhibited at the conference, and their version of QR with custom content, integrated statistics, and crowd-sourced notes may have real promise. Again, this is an incredibly positive sign, as we can’t treat social media as a unicorn when it’s really just a horse. as they are in Asia, just not yet.

Social Media 127

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