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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But it still lacks key pieces of a complete marketing solution. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Do a full audit that determines your best sources of leads, traffic, and page views.

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How to Identify Content Topics That Hit Home With Your Readers

Hubspot

When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. You know, where the topics you're publishing just don't seem to be hitting the mark with your audience. Create a forum for them to send blogging and content ideas to you based on feedback from their customer interactions.

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A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. Each scenario would describe a type of marketing campaign and the system tasks required to run it. The test packages would include score sheets to make capturing this information as easy as possible.

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Your Customers Love You, and This is Why

GreenRope

Your Customers Hate Love You, and This is Why. Everywhere marketers turn these days, people are talking about customer experience. We’re supposed to make sure customers are happy throughout the customer life cycle. Most of us equate customer experience with the process of needing and getting help.

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Your Customers Love You, and This is Why

GreenRope

Your Customers Hate Love You, and This is Why. Everywhere marketers turn these days, people are talking about customer experience. We’re supposed to make sure customers are happy throughout the customer life cycle. Most of us equate customer experience with the process of needing and getting help.

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Your Customers Love You, and This is Why

GreenRope

Your Customers Hate Love You, and This is Why. Everywhere marketers turn these days, people are talking about customer experience. We’re supposed to make sure customers are happy throughout the customer life cycle. Most of us equate customer experience with the process of needing and getting help.