Custom Publishing, Forrester and Search Engine Marketing

Only 46% of Marketers are ‘Somewhat Satisfied’ With Their CX Performance

KoMarketing Associates

JULY 21, 2021

Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area.

Budget Programs

Budget Programs Forrester Custom Publishing Marketing & Strategy

Report: Marketers Still Challenged to Find a Single Source of Data

KoMarketing Associates

MAY 4, 2021

Even though marketers have made it a point to begin using data and analytics, new research suggests that they have not fine-tuned this aspect of their strategies just yet. Overall, the statistics suggest that marketers still have work to do before they can turn to internal data for all of the insight they need.

Marketing Report

Marketing Report Forrester Statistics Analytics

Survey: 24% of U.S. CMOs Have Been ‘Significantly Affected’ By COVID-19

KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S.

Customer Surveys

Customer Surveys Forrester CMO Custom Publishing

See into the Future of Search Engine Marketing at SMX West 2017

QuanticMind

FEBRUARY 15, 2017

To share more insights on search engine marketing and tackle any questions you may have, visit our booth at #204. We also said goodbye to right rail text ads on Google search engine result pages , which were replaced with product listing ads (PLAs) for Google Shopping.

Search Engine Marketing

Search Engine Marketing Search Marketing SEM Adwords

54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results

KoMarketing Associates

DECEMBER 16, 2020

In the coming months, previous research indicates that marketers will be increasingly turning to analytics to achieve their primary objectives. Forrester and Google published “The Future of Analytics” report, and data suggested that most marketers (17%) intend to make improving their use of analytics a top priority over the next 12 months.

Analytics

Analytics Positioning Gartner Forrester

Survey: 50% of Marketers Have No Plans to Use AI in Their Existing Strategies

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future.

Marketing AI

Marketing AI Planning Customer Surveys Marketing & Strategy

Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data

KoMarketing Associates

NOVEMBER 15, 2019

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Delivering a Meaningful Customer Experience through Data.

Budget Management

Budget Management Marketing Report Spending Forrester

Report: Many Marketers Have Yet to Unlock the Full Potential of Artificial Intelligence

KoMarketing Associates

AUGUST 14, 2019

Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies. A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice.

Marketing AI

Marketing AI Marketing Report Planning Forrester

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. The B2B buyer controls the marketing message. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

Paid Content

Paid Content Linkedin B2B Budget Programs

Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

SEPTEMBER 14, 2013

Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset. Customers (B2B or B2C) are buying more like “prosumers”. They are searching and researching online, looking for solutions that fit their specific needs, and certainly trying before they are buying.

Enterprise Management

Enterprise Management Work Management Marketing Management Top of Funnel

Report: Many Marketers Still Lack a Sufficient Identity Resolution Program

KoMarketing Associates

JANUARY 7, 2020

Identity resolution – the ability to identify customers across devices – is essential for marketers measuring the results of their campaigns. Forrester recently published the “Is Your Identity Program Built On A House Of Cards?” About 16% improve privacy safeguards, while 15% reduce marketing waste.

Budget Programs

Budget Programs Marketing Report Sales Cycle Forrester

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

(Semrush) 75% of users don’t look beyond the first page of search results. DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Search Engine Journal) Google drives 59.2%

Paid Content

Paid Content Stats Marketing Budget Webinar Metrics

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Get Customers.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership

How Helping Others Helps You …Get More Links

KoMarketing Associates

MAY 19, 2014

Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. Search Engine Marketing Blog Search Engine Optimization'

Ideal Customer Profiles

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. Image: Versions of the SiriusDecisions Demand Waterfall.

Lead Generation

Lead Generation Lead Ranking Sales Management Lead Scoring

How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.

Paid Content

Paid Content Webinar Metrics Marketing Budget Marketing Strategy

Inbound Marketing Leads Costs Less

Marketing Insider Group

JUNE 7, 2012

Common inbound marketing tactics include both paid and organic content placements on the company’s or other’s website, blogs, click-to-call and click-to-chat, search engine marketing techniques and social sharing. Marketers are acting as publishers. It is the reason I became a marketer.

Only 46% of Marketers are ‘Somewhat Satisfied’ With Their CX Performance

Report: Marketers Still Challenged to Find a Single Source of Data

Trending Sources

Survey: 24% of U.S. CMOs Have Been ‘Significantly Affected’ By COVID-19

See into the Future of Search Engine Marketing at SMX West 2017

54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results

Survey: 50% of Marketers Have No Plans to Use AI in Their Existing Strategies

Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data

Report: Many Marketers Have Yet to Unlock the Full Potential of Artificial Intelligence

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

Report: Many Marketers Still Lack a Sufficient Identity Resolution Program

300+ Digital Marketing Stats to Drive Your Marketing Strategy

ClickInsights: What was your "Aha" moment in 2009? - Part 2

How Helping Others Helps You …Get More Links

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

How to build a winning pharma marketing strategy using digital-first events

Inbound Marketing Leads Costs Less

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