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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

B2B Marketers Own the Customer Journey, Now What? percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI. Get Power of AI 6.

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How AI in analytics is transforming the way marketers work

Unbounce

By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. When customers land on your website, they want you to already know what they want. Additionally, AI helps track campaign performance in real time.

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Most Asked Questions About AI in Content Marketing

Scoop.it

When applied over a broad spectrum of marketing processes, AI and machine learning can make various internal and customer-facing processes more efficient and effective. Brands have access to numerous online and offline customer touchpoints and are investing more in quality content to boost their lead generation efforts.

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. In 2013, Velocity Partners published a viral Slideshare titled Crap Content.

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How Artificial Intelligence is Changing Influencer Marketing

SocialPilot

This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time. Predictive analysis lets marketers forecast the potential ROI of future campaigns based on historical data and trends, leading to more informed decisions.

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Artificial Intelligence: A beginner’s guide

Martech

AI writing tools aim to create customized texts on demand. As long ago as 2015, based on my own reporting, AI-powered NLG was creating written reports for physicians and for industrial operations — and even generating weather forecasts for the Met Office, the U.K.’s Generative AI generates texts (or images, or even videos).