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Top 10 marketing automation tools every marketer must have

ClickZ

The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Oracle Eloqua.

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs.

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Litmus Builder Essentials: Get to Know Our Email Builder

Litmus

Litmus Builder lets you quickly build for and test the email clients that matter most to your audience, and use reusable HTML and CSS code snippets and pre-tested templates to reduce errors and maintain brand consistency. Choose a template to edit with your content. Let’s say you created your project from a template.

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Hubspot Alternatives

TrustRadius Marketing

Based on Hubspot’s ratings , customers particularly appreciate its reporting and analytics capabilities, workflow and automation features and its customer support. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. This includes Salesforce, Slack, Shopify, and more.

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11 of the Best Marketing Automation Platforms

SendinBlue

Marketing automation platforms offer tools that help grow your business and improve customer experience. Without a marketing strategy in place, you’ll find it difficult to reach new customers and build brand visibility. The visual drag and drop workflow editor gives you an overview of the journey your customers will go on.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML.