article thumbnail

Content Curation vs. Creation: Finding the Right Balance

Scoop.it

The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Creating awesome content can be quite tough.

article thumbnail

Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring

Oktopost

Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What are the criteria for lead scoring? How Does Lead Scoring Maximize Social Media ROI? What is marketing automation? Marketing automation is the solution. Here’s how.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Lead Generation Strategy for SMBs

Zoominfo

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

article thumbnail

How to fix the broken sales-marketing lead funnel

Martech

You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring threshold, you toss the leads over the proverbial wall for sales to work. This is because sales prioritized their list over the leads you sent to them.

article thumbnail

Leveraging User-Generated Content in Your Curation Strategy

ClearVoice

Want to use content created by users (UGC) in your curation strategy? In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. We’ll also discuss the value of UGC in content curation.

article thumbnail

Authenticity in The Age of AI

Marketing Insider Group

Brands need to focus on creating content that feels authentic and is true to their core values and beliefs. In this post, we’ll explore the challenges associated with being authentic in the age of AI, as well as strategies for integrating AI into content marketing teams. ” You may not have known that unless I told you.

article thumbnail

How to Get Auto Insurance Leads?

Valasys

Feeling like buying auto insurance leads from an agency or seemingly from an incredible website to make your day easier? But we are here to demotivate you to buy leads from a company. Buying leads off the internet may not be the best idea for your agency. Secondly, the leads are not qualified or verified enough.