Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. HubSpot has also found similar results, with some variation based on blogging goals. Image source: HubSpot. SERP rankings are important to gauge how effective your SEO is.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Marketing Insider Group

FEBRUARY 9, 2021

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. The higher your rankings are on SERPs, the more traffic and leads you’ll get. Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. The “ideal blog post length” increases yearly.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Hubspot

AUGUST 12, 2014

Now before some of you get all "But content curation is lazy!" and "Content curation is why there is so much crap on the internet," hear me out. Sure, curated content is a collection of other people''s content and resources from around the web. Plan Your Curated Collection Blog Post. Talk about a win-win-win!

Curation 28

Curation Template Stats Aggregators 28

Scoop.it

MARCH 17, 2022

Evernote’s blog featured on page 1 of Google SERPs when we searched for “how to stay disciplined.”. HubSpot is a prime example of a market leader that built its brand through content strategy. HubSpot also places CTAs strategically throughout their blog posts. Boost social media content or run pay-per-click ads on Google SERPs.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. Now that you have curated a list of keywords, it’s time to use them. For example, HubSpot audits and updates its blogs regularly.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Single Grain

MAY 26, 2023

In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. tl;dr Marketing. SEO Courses.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Scoop.it

JULY 28, 2022

You can also measure your marketing success from tools like Google Analytics, Google Search Console, and HubSpot Marketing. Also, check the monthly search volume for selected keywords and consider SERP features while choosing keywords. To analyze this data, try using Databox dashboards so you can spot changes in real-time.

SEO 107

SEO Lead Scoring Lead Ranking Content 107

Scoop.it

JUNE 30, 2022

For B2B content curation , a more formal approach would be more favorable. HubSpot is a great example of a website that posts evergreen content. It takes a while, but the SERP (search engine results page) ranking it achieves is more stable, with high chances of improvement over time. don’t need regular updates.

Relevance 81

Relevance Planning Content SERP 81

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. Why do you need to get to the top of the SERPs so bad? People trust Google, so ranking at the top of the SERPs builds trust and credibility for your brand.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Hubspot

FEBRUARY 16, 2015

Use HubSpot''s blog topic generator to come up with topics quickly.). It''s your headlines that serve as your call to action in the SERPs, in your social media posts, in your emails, and in a variety of other channels. Content curation can be a touchy subject in the content marketing world. Me, personally?

Content 28

Content Curation Social Media User-Generated Content 28

Hubspot

MARCH 16, 2023

Alt Text: Google SERPs show LinkedIn ranking number 1 for full name, “Zoe Ashbridge” IMG name: linkedin-hacks-google 4. She shares her curated job board , a link to her website, and a top-performing post. LinkedIn is the primary source of my leads and clients, so it’s a great place for people to find me. Think about your headline.

Linkedin 83

Linkedin Ideal Customer Profiles Banners Profiling 83

Hubspot

AUGUST 9, 2018

The responsibilities of an SEO specialist include improving the ranking of a website on a search engine results page (SERP), conducting keyword research, making technical SEO recommendations and designing the site architecture, and analyzing and applying metrics on website and keyword performance. Google’s free Analytics Academy. Over to You.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

accelerate agency

APRIL 26, 2021

They help marketers with content curation , communication with customers, scheduling posts on social media, and measuring the efficacy of marketing campaigns. With 500 million keyword suggestions in Keyword Explorer, and 8 million SERPs analyzed daily, it helps users see which keywords to target and which pages to emphasize.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Hubspot

MAY 26, 2021

Backlinks tell search engines that your website is an authority on a certain subject — so the more backlinks you earn from high-quality, high-authority sites, the better your website will rank in search engine results pages (SERPs). Curate and publish helpful resource lists. Anchor text is simply the text copy that's hyperlinked.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

Optinmonster

AUGUST 27, 2023

Content marketers create, curate, share, and distribute quality content. In this section, we’re going to look at some of them, including: Guest blogging Gated content Content repurposing Content curation FOMO Urgency Geomarketing 1. With content curation, you can benefit from great content without having to create it.

Paid Content 96

Paid Content Content Marketing Top of Funnel Planning 96

Hubspot

APRIL 20, 2012

If you create a comprehensive resource list, it will be easy for other bloggers to link to it in their own posts instead of rehashing and curating all that content themselves. HubSpot, for example, created Marketing Grader to which many agencies, partners, and others in our industry link. 6) Do some newsjacking. will link to it.

Ad Building 28

Ad Building Advertising Agencies Case Study Case Studies 28

Optinmonster

MARCH 5, 2020

Here’s one thing we know: The same research shows that one way successful marketers achieve great content marketing ROI is to use tools to help with content creation, curation, and distribution. Content Curation Tools. Hubspot’s Blog Ideas Generator. Content Curation Tools. The rewards are worth it.

Marketing Automation Services 109

Marketing Automation Services Paid Content Budget Programs Work Management 109

Single Grain

JUNE 10, 2021

The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. BuzzSumo is trusted by thousands of marketers, including top-notch companies like Expedia, HubSpot, BuzzFeed, and The Telegraph. Curata is a content curation tool to increase your content velocity. 2) HubSpot.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

OCTOBER 1, 2020

This blog post from HubSpot goes super meta, featuring infographics in their blog post about how to create infographics: When it comes to the images on your page, there are a few best practices to keep in mind: Use high-quality images that are relevant to the content, not just random stock photos. Posts with images get 94% more views.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111