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Line It Up: Use Display and Native AD Targeting Tactics to Hit Your Business Goals

Martech Advisor

We’ve all been wondering when display and native ads would get to tap into some of that AI magic. In the last several months, display and native network platforms started making big moves, with technology finally catching up to the big ideas driving them. Laser-sharp AI targeting, meet display and native. Remarketing.

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Digital marketing case study: Havenly

Choozle

Havenly’s platform connects clients with online interior designers to create curated spaces for their homes. Leverage a full-funnel targeting approach to increase sales & return on ad spend, and lower cost per acquisition through self-service display campaigns using the Choozle platform. ROAS for fully-managed campaigns).

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Why in-depth reporting is critical to marketers’ success

Choozle

Hone in on meaningful metrics like click-through rate (CTR) and return on ad spend (RoAS) by viewing multiple representations of each metrics for ad groups and even specific creatives. A seasoned project leader and curator of stories, Andrew works as an integral collaborator across Choozle as we build out our platform.

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choozlechat: creative optimization with Mike Gerpe, Shotzr

Choozle

MSJ: How much does Shotzr take into account things like target audience and other data points when creating display ads? We also have a full-service offering, so if clients want us to curate the photos on their behalf vs. leveraging our platform’s AI recommendations, we can work with them for no extra charge. Achieves up to 100% ROAS.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

The advertiser who wins the auction will have their ad displayed on the website. Maintaining an exceptional Return on Ad Spend (ROAS) was a key priority for Hestan Culinary. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91 to an exceptional 9.20 within the first month.

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How to do marketing personalization at scale

Martech

How Domino’s dropped CPA by 65% with Twilio Segment Domino’s faced a challenge with customer data silos , preventing collaboration around the customer experience, which led to low return on ad spend (ROAS) due to generic/poorly targeted messaging. In doing so, Clari achieved $1 million in qualified leads in just one quarter.

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4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

Unbounce

With a low average cost per view (CPV) of only $0.05, the $25:1 ROAS absolutely justifies the investment. You can reach targeted users as they consume personalized content on Discover, YouTube, and Gmail with Discovery ads, featuring your product alongside other curated topics based on rich signals (such as web activity and location).