Remove Curation Remove Digital Marketing Funnels Remove Presentation Remove Thought Leadership
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How to use Presentations as a Content Marketing Tool

Scoop.it

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way.

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People Do Business With People They Know, Like, and Trust

Zoominfo

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. Curate industry news as well as outside influences that affect your industry. Share your knowledge in blog articles to get people to your website.

Business 227
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ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

It’s an understatement to say things have changed for B2B marketers in recent weeks. Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels. How do B2B marketers build trust in today’s digital marketing environment? .

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People Do Business With People They Know, Like, and Trust

Zoominfo

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. Curate industry news as well as outside influences that affect your industry. Share your knowledge in blog articles to get people to your website.

Business 130
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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

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Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring

Oktopost

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation?