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A/B Testing: The ABCs of Paid Social Media

Anyword

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. Types of Social Media Testing: What Variables Should You Test? Hashtags – Do they affect your CTR in any way?

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How marketing ops can learn to speak C-suite

Martech

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. A cutting-edge social media campaign focusing on brand awareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

One memorable campaign I managed saw a 50% increase in click-through rate (CTR) simply by optimizing the ad copy based on A/B testing results. This includes aligning your retargeting efforts with your email marketing , social media , content marketing , and SEO strategies.

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100+ LinkedIn Statistics You Need to Know in 2024

SocialPilot

46% of social media traffic to the company’s website comes from LinkedIn. 62% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel. 62% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel.

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Marketing ROI 2020: Best Practices, Formulas, Metrics & Calculator

Martech Advisor

The rise of social media platforms, artificial intelligence, the internet of things (IoT), and other technological advances have enabled marketers to move to a more innovative form of marketing. Social Media Marketing: Engagement (post likes, shares, comments), reach, audience growth, impressions, referral traffic, conversion rate.

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Navigating Local PPC for Digital Marketing

Valasys

Another approach is to use automated bidding strategies, such as Target CPA or Target ROAS, which can help to optimize your bids based on your campaign goals. Focusing too much on click-through rates While click-through rates (CTR) are essential in measuring the effectiveness of your ads, they are not the only metric that matters.

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What are the latest Facebook ads vs Google ads outcomes?

Valasys

The company also used retargeting ads to reach users who had previously interacted with its website or social media channels, further increasing the effectiveness of its campaigns. Do create compelling and relevant ad copy to increase click-through rates (CTR) and conversions.