Unbounce

MAY 24, 2021

Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. When you can confidently identify these traffic sources, you can double down on the messaging to promote your landing page via the appropriate digital channels. See where we’re going here?

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Website Traffic. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JULY 10, 2023

Search engine marketers now have to get traffic to their website while Google is pushing more brands to provide specific excerpts of information for the SERPs. In this post, we will explore effective strategies and best practices for optimizing zero click searches and increasing click-through rates (CTRs) for your brand’s website.

Optimization 52

Optimization SERP Long Tail Marketing Click Rate 52

Directive Agency

FEBRUARY 4, 2022

Your SaaS SEO strategy should contain calculations that show potential CTR for the best-fit keywords as the site climbs the search results. After the SEO engine is well-oiled and running, traffic can increase by upwards of 10% every month–and this is compounded on the prior month’s traffic. Nobody likes a copycat.

SEO 52

SEO Ideal Customer Profiles Top of Funnel Marketing & Strategy 52

Optinmonster

NOVEMBER 13, 2019

Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Recommended Resource: Need more website traffic?

Keywords 77

Keywords Paid Content Traffic Research 77

Heinz Marketing

AUGUST 28, 2023

This insight can help you differentiate your offering and position it effectively. This could include website traffic, engagement metrics (likes, shares, comments), conversion rates, and more. Click-Through Rate (CTR): Evaluate the effectiveness of your ad campaigns by measuring the percentage of users who click on your ads.

Webinar Metrics 86

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 86

Valasys

MARCH 17, 2023

By staying up to date with the latest SEO trends, businesses and website owners can ensure that their websites are optimized for the latest algorithms and best practices, which can help to improve their search engine rankings, increase their organic traffic, and ultimately drive more revenue and conversions.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Spiralytics

MARCH 1, 2023

Source: WebAppick In simple words, Google Shopping ads are dedicated e-commerce product ads that Google displays at the top of the search engine result page (SERP). Increased ROI The click-through rate (CTR) for shopping-related queries is roughly 0.86%, which is significantly higher than the CTR for other types of queries.

Paid Search Agency 118

Paid Search Agency Cost per Acquisition Google Ads 118

seo.co

OCTOBER 5, 2021

Your title tags are the bits of information Google uses to fill in the headline for sites in its SERPs (like “SEO.co: Link Building & Content Marketing Agency” in the screenshot below). You’ll also need a degree of differentiation if you’re going to stand out in search engines. Optimize your title tags.

Optimization 98

Optimization CMS Development Tagging Keywords 98

Unbounce

AUGUST 6, 2021

Examine the social activities that get the most engagement and study the reviews for content ideas that position your differentiators as a strength. This is one of the first tools many marketers integrate into their tech stack to get a solid understanding of the traffic they drive to their landing pages. Analyze Your Findings.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Referral Rock

OCTOBER 9, 2019

Old articles: updates, traffic, and leads. We were curious to find out whether marketers are choosing to reoptimize their old blog content (defined as those articles posted over 6 months ago), and how much traffic and leads these old posts are bringing in. But how much traffic and leads are these old posts responsible for?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

NOVEMBER 20, 2020

An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Traffic report. 10 Effective SEO Techniques to Drive Organic Traffic. * 2) Keyword Tool.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Outbrain

SEPTEMBER 20, 2021

Although landing pages under-perform for many reasons, common issues include: Vague headlines Content not relevant to the traffic source (email, search, ad, etc.) In the early days of search, ads appearing on Google SERPs (search engine results pages) looked like ads; today, they are hard to differentiate from organic results.

Paid Content 26

Paid Content Enterprise Management Marketing Management Lead Ranking 26

Hubspot

JUNE 5, 2012

If you're not seeing the rankings and CTR you were hoping for, this tool provides excellent tips to help you improve -- just don't expect them to reveal all their secrets. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Single Grain

FEBRUARY 12, 2024

The right headline can skyrocket your blog post up the SERPs and significantly increase your click-through rate. Clarity: The Foundation of Effective Headlines Confusing headlines in the SERPs will be skipped over. Avoid clichés and strive for originality to differentiate your headlines from the sea of content online.

Click Rate 52

Click Rate Urgency Marketing Copywriting Long Tail Marketing 52

Anteriad

APRIL 25, 2023

It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Banner ads A web banner or banner ad is online advertising delivered by an ad server.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Banner ads A web banner or banner ad is online advertising delivered by an ad server.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Directive Agency

MAY 9, 2017

For example, we are building a piece on: “The Average Organic Traffic Cost of Series C Funded Firms” Not coincidentally, we have a strong portfolio of Series C funded firms and would like more clients in the B2B software space. New opportunity identification in SERPs. Ranking the Organic Traffic Cost of the Fortune 500.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Hubspot

FEBRUARY 25, 2016

Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news. What exactly did they change?

Cost per Acquisition 28

Cost per Acquisition Organization Ads SERP 28

seo.co

OCTOBER 4, 2020

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. On a more common level, if your hosting is unreliable, site outages could disrupt your site’s appearance in SERPs. Everybody does. Wouldn’t it be nice if your site was at the top of that list? Optimize for mobile devices.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111