Remove ebooks
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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

It also means understanding the “known” prospects in your CRM or marketing automation system and customizing content based on role (as well as everything else you know about the individual). Here are key stats about four of the most popular types of B2B content, from the report: White papers account for 6.2% Conclusion.

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5 Ways to Improve Your Email Marketing with CRM

GreenRope

5 Ways to Improve Your Email Marketing with CRM. Both of these stats tell us a lot about the importance and effectiveness of email marketing. In this blog post, we are going to cover 5 ways you can improve your email marketing strategy using CRM. The importance of CRM in Email Marketing. 1 Personalization.

CRM 52
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Data-Driven Attribution and SEM [ebook]

QuanticMind

This stat likely stems from a general trend, according to Accenture, that marketing teams are also likely to take blame if targets aren’t met. Online advertisers and search marketers need to be able to quickly merge and analyze downfunnel data from various sources, such as call tracking or CRM.

SEM 40
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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Unlike traditional assets like blog posts, eBooks, and emails—which only tell you whether someone visited or opened something—videos produce intent data.

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20 Best Lead Generation Tools You Need to Try Out in 2021

Outgrow

4) Since your lead’s behavior is stored in the CRM, your sales rep already has context when they reach out to them. 3) Save leads directly into your CRM. Plus, you can sync back notes to your CRM. 4) Seamless MAP and CRM integrations. Pricing: Free. #5 Sumo is a popular tool to turn your visitors into email subscribers!

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6 Tips for Generating and Converting More Leads This Year

BenchmarkONE

Use a marketing automation platform combined with a CRM to simplify the process of both tracking your customer successes and satisfaction and discovering just how easy it is to turn one great opportunity into several. Yes, brands will link to your content in their articles if you’re creating compelling, stat-driven pieces.

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5 Practical Ways to Strengthen Your Sales and Marketing Partnership

Adobe Experience Cloud Blog

Though tempting to focus on quotas and campaign stats, your customers are best served by a joint effort between sales and marketing. As it stands now, sales teams commonly live in their CRM platform, while marketing operates on their own platforms. This involves a level of visibility that many companies currently lack.