Lead Scoring Model: Building a Framework to Drive Conversion
Act-On
APRIL 26, 2024
And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). In addition to marketing and sales, Suzy Balk, our Sr. Remember our two imaginary Act-On leads, Debbie (the marketing director) and Tyson (the small business owner)? So let’s break it down.
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