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Why CRM and automation platforms go hand in hand

ClickZ

Having a library of email templates available in your CRM streamlines the communication process and shaves so much time off drafting an original email every time a lead or a customer needs to be contacted. SEO assistance is a game changer in the CRM industry. Essential marketing features of a CRM. Lead generation.

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. CRM Successful businesses run on strong relationships, and customer relationship management platforms are essential tools. Predictive features in a CRM show you which customers to target more aggressively.

Insiders

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Building a B2B Social Media Strategy That Supports SEO Objectives

KoMarketing Associates

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Let’s talk about some of the key ways that social media can be used to take your SEO to the next level. Final Thoughts.

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How to Market a Small Business On a Budget

Salesforce Marketing Cloud

Try adding a contact form (bonus if you have small business Customer Relationship Management (CRM ) software, and if you can connect a web form to lead routing for your sales people!). Review your search engine optimization (SEO) This one requires the investment of time, but it’s well worth it.

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The Complete Guidebook for Marketing Leaders for Choosing the Best B2B Contact Data Provider

SalesIntel

Damage to Your SEO Efforts: Accurate data provides more precise targeting and messaging, particularly in the omnichannel settings that many marketing teams strive for. Risk to Your Contact Lists: Email marketing and cold calling are viable lead generation techniques. However, data quality can make or break your performance. .

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. That's why off-page SEO is so valuable. Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. On-Page SEO vs Off-Page SEO.

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The New Focus on Retention Marketing

Marketing Insider Group

For example, Ahrefs, which offers a suite of SEO tools for website owners and marketers, offers a 5-hour video course on using the tools to do keyword research, competitor analysis, link building, and SEO audits. The information included in this free course is on par with content in premium SEO courses costing thousands of dollars.

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