Anything Goes Marketing

NOVEMBER 19, 2006

Are all of your sales reps exceeding their quota for this quarter? Maybe teh reason they aren't is because your CRM (customer relationship management) tool is naked. This focuses on the B2B sales process which is much longer then B2C. Andrath feels that sales should be aware of all potential leads. This is sooo true.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

OCTOBER 8, 2007

StubHub can then evaluate which search engines and keywords resulted in the most sales and invest appropriately. The technology to capture the query string data so that it can be reported on Closed Loop Marketing, Query Strings, B2B, and Your CRM With B2B, many sales cycles are prolonged and may take weeks or months before a deal is closed.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

SEPTEMBER 20, 2008

It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing. Sales benefits as well as marketing is performing "air cover" and with today's tools, the messages can look like the sales rep is sending it themselves with all of this being automated.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

FEBRUARY 18, 2009

If you're in sales you may also disagree as QBs typically get more of the glory but hear me out and you can have your own say if you don't agree. Running back : The players running with the ball on the ground are the inside sales/demand generation team (different companies give this group different names).

Lead Management 100

Lead Management Lead Ranking Lead Scoring Work Management 100

Anything Goes Marketing

MAY 26, 2007

When someone wants to leave a comment, it provides an opportunity to request additional information to help your marketing and sales team have a better understanding of the customer/prospect. Some of the ideas around lead qualification and capturing metrics in your CRM still need to be flushed out. This was me thinking out loud.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

MARCH 11, 2007

Just plug in the audience size, your campaign costs (do this by holding and dragging your mouse up or down on the text field), the expected response (clickthrough rate) and conversion rate (number of sales in this case). For more complex sales, a more complex calculator is needed. You also need to know the average purchase price.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. A key part of “doing more with less” is automating your email marketing campaigns.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100