SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Predictive Response

OCTOBER 29, 2020

This article will review email segmentation ideas based on CRM data and recipients' behavior. Lack of segmentation! The data you have in your CRM is general, and email segmentation helps you to divide your subscribers into small groups based on demographics, similar traits, or behaviors.

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

ClickZ

OCTOBER 20, 2020

Having a library of email templates available in your CRM streamlines the communication process and shaves so much time off drafting an original email every time a lead or a customer needs to be contacted. SEO assistance is a game changer in the CRM industry. Essential marketing features of a CRM. Leveraging automation.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

NuSpark Consulting

MAY 4, 2023

CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers. Cart abandoners: Reach users who have added products to their shopping cart but did not complete the purchase.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. What are customer buying signals?

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. Provide the blueprint for resources required to make a purchase decision. Good segmentation strategy Through ABM, you can target accounts into tiers according to their value or potential.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

JANUARY 11, 2021

Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole. A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. What is a Customer Profile? What’s Included in a B2B Customer Profile?

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

FEBRUARY 23, 2021

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Let’s say your office equipment company launches a new virtual meeting system — it’s essential for your team to ponder: Who would want to purchase your system? What do they want from your system? Why do they want it?

Account Based Marketing 195

Account Based Marketing Work Management Marketing Management Top of Funnel 195

Marketing Insider Group

FEBRUARY 1, 2021

In other words, you’ll understand buyer intent – the probability that a consumer will purchase your product or service. Information can include various forms of online behavior data like visiting a website, clicking on an ad, attending a webinar, or downloading a PDF. your website, CRM). Purchase Stage. Source: Moz.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. This could involve segmenting your email list by industry, job title, or previous content downloads.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Oktopost

SEPTEMBER 12, 2023

Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. Our pro tip to make the most out of intent data: segment your audience based on their search intent and provide specialized targeted information about your product or service to each of these segments.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. You can automate the referral program using a tool like Xoxoday Plum , right from your CRM. In addition, depending on the lead magnet they opted for, segment your email list.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Unbounce

NOVEMBER 21, 2021

But you’ve gotta think about nurturing those leads early on: Guiding them to the conversion you want—like a purchase or subscription. So, you’ve got to segment your audience into groups based on their interests and behavior to send emails that matter to them. You’re just getting started. Image courtesy of BrightWave.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

This includes past purchase history, phone calls, website visits, click-through rates on emails, and more. First-party data is usually captured by a customer relationship management (CRM) system that helps collect, structure, and analyze data easily. All of that data goes into the company’s CRM and is analyzed.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Zoominfo

JULY 2, 2020

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Closing more sales.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. Marketing automation is the engine that makes segmentation and personalization possible at scale. For starters, build your foundational strategy around segmentation, personalization, and automation.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Madison Logic

MARCH 6, 2024

Four steps to build a target account list (TAL) Step 1: Collaborate with Sales to Create an Ideal Customer Profile (ICP) and Lead Scoring System The data in your customer relationship manager (CRM) and marketing automation platform (MAP) provides an ample platform for both sales and marketing teams to determine which accounts to target.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Choozle

JUNE 12, 2019

Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part.

CRM 40

CRM Advertising Agencies Marketing Strategy Marketing & Strategy 40

Choozle

JUNE 12, 2019

Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part.

CRM 40

CRM Advertising Agencies Marketing Strategy Marketing & Strategy 40

Zoominfo

FEBRUARY 23, 2021

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Let’s say your office equipment company launches a new virtual meeting system — it’s essential for your team to ponder: Who would want to purchase your system? What do they want from your system? Why do they want it?

Work Management 130

Work Management Marketing Management Top of Funnel Digital Marketing Funnels 130

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases, revealing the “why” behind their actions: their specific needs, motivations, and anxieties. It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

NetLine

DECEMBER 18, 2023

First-party data like behavior and interest data can also be derived from a customer relationship management (CRM) system. When multiple employees in one company are all conducting similar queries, there’s a greater chance the organization is actively willing to make a purchase.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Only B2B

FEBRUARY 11, 2024

Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Zoominfo

JANUARY 11, 2021

Focusing on segmented groups of potential customers not only saves time and resources but the marketing campaign as a whole. A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. What is a Customer Profile? What’s Included in a B2B Customer Profile?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Customer Relationship Management (CRM). B2B Lead Generation Sources. Common Tools for L2RM.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Binary Demand

MARCH 26, 2024

For example, if you sell CRM software, someone visiting CRM comparison websites, searching for CRM reviews, or registering for CRM webinars is showing high purchase intent. Step 3: Segmentation is key Now that you know the signals, it’s time for B2B customer segmentation.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

SalesGrape

NOVEMBER 19, 2023

This involves analysing data on healthcare professionals’ preferences, pain points, motivations, and purchasing behaviours. By gathering insights from surveys or interviews with key stakeholders within hospitals or clinics, pharmaceutical companies can create accurate representations of their target audience segments.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Scoop.it

JANUARY 26, 2023

The stages of these three segments are: Awareness Interest Consideration Intent Evaluation Purchase Loyalty Everything past the Consideration stage you can consider BoFU, which is where you need to target leads with conversion-oriented content without being overtly sales-y or pushy.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

SmartBug Media

FEBRUARY 7, 2022

From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. HubSpot’s ability to easily segment contacts makes it a joy for marketers. Want to upsell customers who recently purchased from you?

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

NetLine

APRIL 23, 2024

Segment prospects based on their level of intent: Not all prospects have the same likelihood of converting into customers. Identify potential influencers within the buying committee: It’s important to identify the individuals who have purchase influence within the buyer committee.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Martech

AUGUST 7, 2023

Re-engagement and reactivation are not the same What you want the program to achieve will determine whether you merely want to wake up subscribers who haven’t acted on your emails in some time or to bring back customers who had purchased at least once but not again in periods tied to your purchasing cycles.

Budget Programs 97

Budget Programs A/B testing Buying Cycle Email Marketing 97

Sales Engine

FEBRUARY 25, 2016

So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. It also compiles data on customer interactions across all channels.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. Provide the blueprint for resources required to make a purchase decision. Good segmentation strategy Through ABM, you can target accounts into tiers according to their value or potential.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

ClickZ

MAY 9, 2020

We picked the brains of Director+ level executives to bring you juicy data insights on martech spending budgets, the technology they are keen on buying with a further detailed drill-down of each segment. There was also a smaller segment of 21.9% What technology are marketers keen on evaluating or purchasing right now?

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Salesforce Marketing Cloud

APRIL 4, 2024

Your customer relationship management (CRM) system makes it easy to track, manage, and analyze this data in one centralized location. It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52