Customer Experience Matrix

JULY 15, 2013

It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. As both the pricing variables and features suggest, Marketing Suite is still mostly a social media monitoring and public relations tool.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

JUNE 27, 2014

When it gets a new client, it loads that company’s own customer list and sales from its CRM system, finds those companies and individuals in the Fliptop database, enhances their records with Fliptop data, and uses the combined information to build a predictive model that identifies the likelihood of someone making a purchase.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

MARCH 26, 2015

This means that meeting a full range of needs requires connecting with external systems. The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. But such integrated solutions are rarely comprehensive. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 18, 2009

The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

DECEMBER 10, 2013

As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. It has more than 3,000 paying customers in a wide range of industries, including many small businesses and several large ones.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Customer Experience Matrix

OCTOBER 30, 2014

These are loaded into client systems where they can generate reports (see below) or be integrated with CRM or customer support agent interfaces. Pricing is based on the number of predictions the system generates, whether those are support tickets, email messages, or customer lists. self-service. million to $3.5

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Customer Experience Matrix

JANUARY 5, 2016

Every site except TrustRadius covered a broad range of business software from accounting to human resources to supply chain as well as CRM and marketing. When it comes to depth, TrustRadius and DiscoverCloud stand out, although I was also impressed by the feature details and actual pricing information in G2Crowd.

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 26, 2013

Given its goal, the heart of the Guide is the vendor profiles: three to five pages on each vendor, describing capabilities for data management, predictive modeling, marketing campaigns, and message delivery, plus background on the vendor’s technology, clients, company history, and pricing. Here is some information to help make that judgment.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

AUGUST 20, 2012

The ranking is based on all 200 items, so the broad range among this group shows that all types of features are being added, not just the rare ones. Less predictably, there’s little change in reporting, CRM integration, database design, features targeted at ease of use, content creation, and pricing models. Stay tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Customer Experience Matrix

JULY 12, 2011

But if you do want to consider all these vendors as one industry, the minimum adjustment to make is to account for differences in price. The table below shows company counts by revenue range from business list compiler Manta. That is consistent with the growth rate I reported yesterday. But not all of these are B2B marketers.

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 19, 2015

The Big Willow uses this historical data to examine a client’s current marketing automation and CRM databases, distinguishing companies showing intent from those that are inactive, and also finding active companies that are not already in the corporate database. This analysis takes about two weeks to complete.

Account Based Marketing 72

Account Based Marketing Intent Data Intent ABM 72

Customer Experience Matrix

MARCH 22, 2010

It now offers a relationships relationships ranging from full-service to self-service, with a particular focus on full-service solutions for mid-tier businesses and on special programs for very large enterprises. Click 3G’s largest installations are currently in 15 to 20 million customer range, firmly within mid-tier territory.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

MARCH 18, 2009

So far as I’m concerned, it should be provided by every vendor as part of their base price. Users do get to specify threshold values, greater or less than operators, and date ranges to measure. MarketingView can pull revenues from the CRM opportunity records, pretty much the same as other demand generation systems.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

JULY 17, 2009

Rather, it matches the functions of a traditional campaign manager: accept inputs from external sources (CRM, Web sites, surveys, transactions), create lists from those sources, and send the lists to external systems for delivery. Pricing is also intended to make things simple. Now is a good time to remedy that.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

MARCH 23, 2011

Of course, this is the same scope as traditional CRM, but the micro-business systems add stronger process automation than most CRM products. My first instinct to look for a division, but when I think about the systems used by companies in that range, their functionality is not very different.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

SEPTEMBER 25, 2020

The 200+ existing connectors cover most of the usual suspects, include Web analytics, ecommerce, CRM, marketing automation, personalization, chat, Data Management Platforms, email, mobile apps, data stores, and the big cloud platforms. Published pricing ranges past $2,000 per month for more than ten data integrations.

Work Management 136

Work Management Marketing Management Marketing Automation Services Privacy 136

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

DECEMBER 26, 2014

The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days. Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

AUGUST 21, 2012

They often do not integrate marketing automation with a separate sales automation system, either because they don’t use one at all or because they rely on CRM features within marketing automation itself. As a result, their overriding needs are ease of use and a broad range of features within a single product.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Report Marketing Automation 120

Customer Experience Matrix

JANUARY 31, 2014

Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts. The system also offers its own CRM – a useful option for agencies who might need to provide a low cost system to some clients, while accommodating others that have a system in place.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 1, 2013

Their function lists closely resemble the older marketing automation products, but they differ in other ways including primary integration with CRM systems other than Salesforce, lower pricing, focus on ease of use at the expense of advanced features, more native social media integration, and, presumably, more modern technology under the hood.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 13, 2011

Less positively, the modest enhancements may also reflect Pardot’s constrained resources – the company has no outside funding and sells at relatively low prices of $1,000 to $3,000 per month. Pardot also has connectors for SugarCRM , NetSuite , and Microsoft CRM as well as Salesforce.com – not unique, but a broader range than most.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 8, 2013

As Gainsight sees it, this makes them the post-sales analogue to marketing automation systems (which manage acquisition) and CRM systems (which manage sales)*. Pricing is based on the number of modules used plus number of users, and averages around $50,000 to $60,000 per year for 20 to 50 users.

Enterprise Management 120

Enterprise Management Marketing Management Ideal Customer Profiles Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 16, 2017

I probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. In fact, CRM and marketing automation are feeder systems to CDPs, so you could argue it’s logically impossible for the same system to be both.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

APRIL 17, 2013

Results can be exported to a marketing automation system or appear within the sales person’s CRM interface. Lattice Engines is directly integrated with cloud-based CRM from Salesforce.com, Microsoft Dynamics, and Oracle, and via file transfer with SAP CRM. But few really have the skills to do this.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Customer Experience Matrix

JUNE 22, 2014

Functionally, this means it provides social listening for lead identification, social data enhancement to build expanded lead profiles, social lead scoring, social nurture campaigns, integration with marketing automation and CRM systems, and reporting to measure results. The specific functions provided by NextPrinciples are well implemented.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Social Marketing Automation 120

Customer Experience Matrix

FEBRUARY 23, 2011

Since then it has expanded steadily to encompass the full range of marketing resource management and then gone ahead to add marketing database management and campaign execution. Average price and client size have also increased steadily, although the focus has remained on mid-size rather than enterprise clients.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. It has since added a connector for Oracle CRM On Demand. CRM integration is handled through forms that map fields from one system to another.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JUNE 17, 2009

Encroachment by CMS systems poses another strategic threat to stand-alone demand generation vendors, who (at least in my opinion) are already in danger of being absorbed into CRM suites because of the need for closer integration between sales and marketing. The revenues are based on opportunity records imported from the CRM system.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 18, 2012

Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed. Through all this, the company’s campaign management and CRM systems continued to sell with little change.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. These dates are separate from the start and end dates of the parent campaign, although the channel dates must fall within the campaign’s date range.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120