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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

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The Impact Of GDPR on B2B Marketing

Envy

The GDPR is upon us and marketers should take notice if they haven’t already. What is GDPR and how will marketers be affected? Yes, it means that everything that uses personal data, including opt-in forms, nurturing flows, newsletters and blog subscriber lists needs to be GDPR compliant. Right to Access.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. There are many facets to this regulation, and it can be quite complex, starting with the seven individual rights of GDPR. This is probably the most important right of GDPR that affects marketers.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

For example, rather than cutting and pasting or manually typing into third-party prompts, users can simply pick from a prompt menu and get more immediate and — with grounded data from the CRM — potentially more accurate or effective results. It has even adopted the mantra “Data + AI + CRM + Trust” to support the position.

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Is Your Marketing Data Missing Your Most Powerful Data Set?

Adobe Experience Cloud Blog

when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). For many event marketers, data syncing means manually importing valuable information into their preferred CRM, which leaves a lot of room for errors. This is critical for anyone managing the on-site experience (e.g.,

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The Best Marketo Add-Ons for SMB

SmartBug Media

Sales Insights helps your sales team see Marketo data without leaving your CRM. If the same person is recorded in your CRM multiple times, Marketo will score those records separately. Talk with your CRM administrator to understand the current state of your data, as well as the road map for ongoing data quality. Sales Insights.

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7 Tips for Effective Industrial Email Marketing

Tiecas

Plus, there’s the legal issue of compliance with anti-spam laws, especially in the EU with stricter GDPR requirements. Read the fine print, though; there may be restrictions on how many times you can email to their list, and you do not own those contacts unless someone takes some action on your website and you capture those leads in your CRM.