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2024 Predictions: Data and AI on marketers’ minds

Martech

This master brain will bring orchestration and order to AI model training and decision-making, much as CRM did for email, and CDPs are doing for customer data.” In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024.

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Mastering B2B Lead Generation in the Pharmaceutical Sector: 6 Essential Strategies

SalesGrape

One such challenge is navigating through strict regulations and compliance requirements that govern pharmaceutical marketing. Pharmaceutical companies must adhere to stringent guidelines set by regulatory bodies like the Medicines and Healthcare products Regulatory Agency (MHRA) or the Food and Drug Administration (FDA).

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Establishing an ABM Center of Excellence

The ABM Agency

Recognizing this diversity, The ABM Agency has crafted a maturity model that is inherently modular, allowing businesses to identify their current position and navigate towards their desired end state in a structured yet flexible manner.

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What is CDAP and How Does it Apply to Canadian Marketing Agencies?

ActiveDEMAND

Getting Started with CDAP for Canadian Digital Agencies. This Government of Canada program helps SMEs adopt digital technologies to increase their competitiveness. The program offers two main opportunities for Canadian Marketing Agencies: Leverage the program to drive digital adoption for your own agency.

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Building a future-ready marketing operations team

Martech

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? It had to be different. She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. That would mean taking her team down to the bare bones.

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Process Mining in Salesforce With MuleSoft and Apromore

Salesforce Marketing Cloud

Process mining is an innovative technology to discover and analyze business processes using event data extracted from CRMs and other systems. It enables managers across the organization to gain insights into how to optimize and automate their processes. Process mining for compliance It’s also a powerful tool to drive compliance.

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CRM for Government Agencies

GreenRope

CRM for Government Agencies. Why All Local, State, and Federal Agencies Need A Complete CRM. From local government to state and federal agencies, CRM can improve governance by empowering organizations with the right digital tools. But not just any CRM will do. Enter Complete CRM.