markempa

JANUARY 24, 2006

» The Lead Generation Advantage for Small Businesses According to John Jantsch , small businesses have a decided advantage [over big companies] to do highly personal marketing. Jantsch writes, “You dont market to the masses, you dont really market to segments, you market, when youre effective, to one person at a time.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

markempa

FEBRUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Online Marketing Institute

JULY 31, 2012

Here, digital audience marketers chime in on the ones they’re using now, and why. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. CRM Systems. Database Marketing. Advertising and Public Relations.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Segment by Age The average age of Mass Influencers are between 32 and 38 years old (younger than the average online American, at 44). online average of $79,000.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 4, 2010

It's hard enough trying to convince people that blogging is necessary, but by showing not only that metrics are possible but also how the metrics should be segmented opens yet another window on this world. In PR, measurement has always been a finger in the wind exercise.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 2, 2010

link] (Facebook, friendships, and voyeurism) [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] Phil Baumann Going too far with online marketing?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

APRIL 13, 2010

link] Brad The Best Advice Has No Shelf Life – Who Influenced You? All of us have influences.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JUNE 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps Why Social Supports Email in the Interactive Marketing Hub Blastoff for My New Social Media Newsletter [link] Danny Brown Great tips, Mr Baer.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Hinge Marketing

MAY 15, 2017

Think webinars (which are just a different take on public speaking), advertising, public relations, SlideShare, video and web analytics, to name just a few. Later, you may want to try out more advanced features, such as personalization, segmentation and automated drip campaigns. Select and prepare your email platform.

Personalization 126

Personalization Webinar Metrics Brand Identity Branding 126

BuzzSumo

JANUARY 19, 2021

I’ve built a lot of relationships simply by following influencers in the online marketing world on social media and jumping into conversations whenever I can, plus commenting on their blog posts and sharing them with my audience. I’m also very lucky to have a full public relations team at my disposal.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? From Operational CRM to Social CRM - Lead Views , May 18, 2010 The concept of Social CRM is slowly becoming popular and finding a lot of believers in the corporate sector.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

MARCH 9, 2010

As I was reading this (and especially when I got to @unmarketing ‘s comment) I got off on a tangent on network segmentation, etc, etc and decided I had to write my own post to explore it ( [link] ) because I didn’t want to get completely off-topic in the comments…but still wanted to leave a note here to say awesome post!

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JULY 22, 2010

Yet, despite the variance in their goals, they still share a number of similarities in their approach to the social web.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? They are not a faceless heard. Well…duh! Well…duh!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Hinge Marketing

JULY 6, 2022

One study should provide months of material for your marketing program. Online Marketing Videos. There is no more perfect inbound marketing medium for professional services firms than video. If you have a CRM, you may be able to integrate it with that, as well. The benefits? Digital PR.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Single Grain

AUGUST 24, 2022

It is not a direct form of advertising because you don’t pay search engines to get your site ranked, but it is still considered advertising because you pay for content, guest posting, and public relations services. Choose the most effective customer acquisition channels for your brand (SEO, PPC, social media marketing, etc.).

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Convince & Convert

SEPTEMBER 20, 2010

Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

This is especially handy when you need to segment your audience. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

This is especially handy when you need to segment your audience. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JULY 9, 2010

More from Convince and Convert Social Media – Your Customers Are Talking About You Online Taking Consumer Reviews Viral with Facebook Amp Up Email Results with Honeymoon Segmentation Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Social Media (..)

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

APRIL 27, 2010

I’ll probably fly 150 segments this year, which is a lot, but nowhere near Chris Brogan territory. Louis to Phoenix, coming back from SocialFresh. Today, I’ve fortunately been upgraded to first class, which happens infrequently because I travel enough to make it exhausting, but not enough to make it rewarding.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JUNE 16, 2010

It seems to me that a lot of organizations sit around their conference rooms and use their own experience and understanding of their product to establish their customer segments, rather than letting their customers tell them why and how they use their product or service. Outcome: Identification of a potentially new, lucrative market.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months.

Social Media 128

Social Media Media Paid Content Conference 128