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What Is CRM? [FAQs]


Today’s question of the day: What is CRM? If you run a small business or work in sales, you''ve probably heard of CRM. The annoying thing about CRM is that even when you find out what the letters stand for, you might still have no idea what this stuff is. What Is CRM? Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.

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Everyone is Talking about Social CRM. Few are Doing It.

It's All About Revenue

by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. This is the current state of social CRM adoption – at least according to Awareness Inc., Everyone is Talking about Social CRM.

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Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

It's All About Revenue

This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. The The webinar titled  “Adding Social Fuel To Demand Generation Programs” underscored the fact that, because buyers like to access content and information from their peers, there is a huge opportunity to cultivate more meaningful roles on channels where information exchange thrives (like LinkedIn and Twitter). They know it’s effective.

How to Get Started with Social CRM

It's All About Revenue

by Jesse Noyes | Tweet this Today’s post is adapted from the Grande Guide to Social CRM , written by the well-known social CRM thinker, Paul Greenberg. There’s a lot of talk about social CRM these days, but precious little action. This is at least partly, if not wholly, due to a misunderstanding of what social CRM is. Want more advice on social CRM?

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Social CRM for Small Business

MI6 Marketing Agency

It’s the next generation customer relationship management system, or social CRM, if you will. Jon is on Twitter, Linkedin, Facebook and he uses email. 00:45 Jon talks about his background and why he founded Goldmine 20 years ago and in part the CRM market. 02:30 I ask Jon why he got back into the “CRM” market. An Interview with Jon Ferrara, Nimble Founder.

LinkedIn and Salesloft: Your Ultimate Tools for Sales Prospecting

Sales Prospecting Perspectives

This is a sales blog, so if you are reading this, you’re most likely already a Linkedin pro. If not, you should check out our guide to resourcefulness , which includes basic information about how to get started on LinkedIn. LinkedIn is widely used for many different reasons, but no matter what, you should always try to maximize your return. For me, it is almost always Linkedin.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. And I quickly found that no list is perfect.). Powerful. cmworld.

Herding cats: CRM, Social CRM, Data Hygiene & more

MI6 Marketing Agency

A Twitter Q&A with B2B Marketing Professionals. Every Thursday night a bunch of really smart B2B marketers get together on Twitter to listen, learn, engage and chat on a specific topic. You can follow along here and they also have a Linkedin group as well. So, let’s see what they had to say about CRM, Social CRM, Data Hygiene and more! Social CRM for Small Business, An Interview with Jon Ferrara, Nimble Founder. b2bchat Blog Featured Social CRMThanks for doing this! Feel free to add to the conversation by posting a comment below.

B2B: Involve Your Sales People in Social Media Marketing and CRM Now


In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. Divisions such as sales, can be involved much better in social CRM and social media processes. What do you do with them?

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Contactually is a flawed secret weapon


As you may have read previously in  I put my Sales money where my CRM mouth is  and remember to market to your own influencer network. I As you know, I have been sending out at least 300 love notes to 300 of the 7,800 folks with whom I have connected with on LinkedIn — and most of whom I have never met in real life. Nothing’s perfect. It doesn’t look good at all.

Nimble Adds Social Data to CRM

Customer Experience Matrix

I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. That might not sound like much, but in practice it’s pretty darn slick.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g., Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system.

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You’ve Connected on LinkedIn Now What?

WindMill Networking

How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I’m ashamed to admit that I do not. Boise Valley B2B Networking Groups, is a Nimble Social CRM & HootSuite Solution Partner, a TTI Performance Systems VAA, and Craig also conducts workshops and seminars relating to sales and social business applications. Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | You’ve Connected on LinkedIn Now What? We’re connected. What a waste.

How to Use LinkedIn Groups for Social Selling

WindMill Networking

LinkedIn Groups can be extremely valuable tools for social selling but, I find them to be somewhat of an anomaly based on the relatively small percentage of group members (I’m guessing single digits, on average in any given group) who are actually active on this platform. Boise Valley B2B Networking Groups, is a Nimble Social CRM & HootSuite Solution Partner, a TTI Performance Systems VAA, and Craig also conducts workshops and seminars relating to sales and social business applications. Twitter | Facebook | Google+ | LinkedIn | YouTube |. Author information.

Social CRM: Curb Your Enthusiasm

Paul Gillin

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. Social CRM introduces potentially enormous new complexity to the process.

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Marketing Toolkit Essentials: CRM and Email Marketing Software

Hinge Marketing

Let’s break down our discussion into the two types of software you will likely want to purchase to enhance your marketing toolkit : a customer relationship management (CRM) tool and email marketing software. What You Need to Know Before Choosing CRM Software. First, consider what specific capabilities your team needs your CRM system to be able to handle. Capabilities.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.

Lend a Hand or Shut Your Facebook

B2B Marketing Unplugged

Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and Twitter account. The customer, unable to reach anyone on the now closed customer service line, did the only thing he could think of and took to Twitter. or follow me on Twitter @bizmkter.

Three Reasons Customer Experience Management Fails

B2B Marketing Unplugged

or follow me on Twitter @bizmarkter. CRM Social Media bizmarketer CEM customer service Elizabeth Williams linkedin social media If you have nothing better to do sometime, pour a nice glass of wine and curl up with Arizona State’s Rage Study. That’s a lot of dough, Lords and Ladies of the Spin Cycle, and that’s just consumers. Now that’s fun. We focus on the problems. All good.

Leveraging Social CRM for B2B Salespeople – 10 Steps to Engagement!

WindMill Networking

By leveraging your social CRM you’ll extend your social reach. So, with that in mind, here are a few of the ways that we can leverage Social CRM to discover, initiate, and nurture relationships. Turn your Social CRM into a specific relationship-building social dashboard. Are you using a Social CRM to engage with others? Finally we have the “Engagers”. Jamieson.

Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

WindMill Networking

It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines , and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense.  I have already been receiving Industry News update emails from LinkedIn for several weeks and thought they were useful.  So what exactly IS LinkedIn Today?

LinkedIn is Facebook With a Tie

Sales Intelligence View

I ran across an interesting quote as I was working on the InsideView guide for Social Selling with LinkedIn. The thought that LinkedIn is Facebook with a Tie is a great differentiators between the two [.]. facebook Inbound Marketing linkedin Sales Sales 2.0 Sales Intelligence sales productivity Social CRM social intelligence social selling twitterAs soon as I heard it, an image popped into my head and I went to Photoshop to create it. Social Media Tips Social Selling Technology B2B b2b sales customer 2.0

Funnels, crazies and Jedis — you can’t UnRead this book

B2B Marketing Unplugged

As we wade through UnSelling , we learn that Stratten is UnMad at the following: Ritz Carlton, WestJet, Samsung, T-Mobile, Disney, Delta, York Regional Police, Shatto, all the cool people on Twitter, AutoTrader, his publisher. or follow me on Twitter @bizmkter. Books CRM B2B marketing bizmarketer book review branding customer service Elizabeth Williams linkedin social media

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign


Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize. LinkedIn also has a powerful ads platform.

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Why Candy Crush is Eating Your Brain

B2B Marketing Unplugged

So are Facebook, Instagram, Amazon and LinkedIn, and this, according to Nir Eyal, is why they succeed. Boredom, a fear of missing out, uncertainty and loneliness are great motivations to jump on Facebook, check your Twitter feed or scroll the endless, meaningless Instagram desert. So is Twitter. LinkedIn works the same way only with personal data as the investment.

Launching your social campaign with guns blazing!


Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share on Twitter.

CRM+ When Regular CRM is No Longer Enough

Sales Intelligence View

Adds Intelligence to the Social Enterprise with Launch of CRM+. It’s time for forward-looking intelligence in CRM to correct the ‘rear-view mirror’ approach currently provided by data companies,” said Umberto Milletti, CEO and founder of InsideView. InsideView CRM+ does this within workers’ process flow within their existing CRM platform. What about their latest tweets?

Three Reasons Customer Experience Management Fails – Part II

B2B Marketing Unplugged

or follow me on Twitter @bizmarkter. CRM B2B marketing bizmarketer CEM customer experience management Elizabeth Williams linkedin porcupines Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Well that’s hopeful.

7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

CRM Retargeting. With CRM retargeting, one of the newer options included in this list, you can target people in your email database across the web. LinkedIn Data Targeting. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data. Today, B2B marketers have many new options available. Use Your Keyword Data. InText Ads.

Your Customers Are Way More Efficient Than You Are

B2B Marketing Unplugged

For them, efficiency looks like Whatsapp, Instagram, Skype, Twitter and text messages. or follow me on Twitter @bizmkter. CRM B2B marketing customer service linkedin porcupinesI just love sitting in the quiet zone on the train. No marimba ringtones, screaming babies are but a distant menace and nobody feels the need to talk to me about hockey. 

Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

Possibilities could include: LinkedIn profile-targeted advertising. CRM retargeting. Target advertising to individual contacts, like those in your CRM database. Share your favorites in the comments below or with me on Twitter ( @wittlake ). Media Strategy behavioral targeting bizo CRM Retargeting Demandbase LinkedIn media planning retargeter targeting

It’s Time to Kill Off Your Dreary Customer Reference Program

B2B Marketing Unplugged

They are sending emails to buddies, they are asking about you in LinkedIn groups, they are seeing what the buzz is at industry events. Consumers are chatting at book club, or asking their neighbours for recommendations and then they’re consulting Yelp, Facebook, Twitter, Jane’s list and the Blognogracy. or follow me on Twitter @bizmkter. We just aren’t good at it.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Twitter Stats. years.

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Marketing Automation, Meet Customer Communication

B2B Marketing Unplugged

Marketers will clap on about the customer experience, but mostly we want testimonials and Twitter followers, and certainly not anything to do with money. or follow me on Twitter @bizmkter. CRM B2B marketing bizmarketer customer service linkedin Judging by some of your comments, over-communication with customers has struck a cringingly familiar chord. For real. Why us?

Leveraging Social CRM for B2B Salespeople – Get Organized!

WindMill Networking

Organizing your Social CRM will help you stay in contact with potential clients and close more sales. Last month we defined Social CRM. As far as that goes, a lot of salespeople flat hate CRM. Any decent CRM will at the very least provide you with the ability to maintain up-do-date contact records including …. TOPIC: Leveraging Social CRM for B2B Salespeople.

Gamification of the Sales Process

Sales Intelligence View

The only game mechanic we had to put in place was a monthly email that highlighted to most active employees on Twitter. Social Media Tips Social Selling achievement B2B b2b sales CRM crm 2.0 What is Gamification? One of the trending topics in business is gamification. According to Forrester, gamers span just about every demographic. 65% of Xbox gamers are male. Presidents Club.

Stop Apologizing, Start Measuring

B2B Marketing Unplugged

or follow me on Twitter @bizmkter. Branding CRM B2B marketing bizmarketer branding corporate overlords customer service Elizabeth Williams linkedinThere are a thousand reasons to be happy you don’t work for Volkswagen just now. One of them is getting to avoid being part of the orchestra accompanying its Dance Apologetic over the emissions software thing. Such fun. Seriously. .

How Much is Your Address Book Worth?

B2B Lead Generation Blog

” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. There are free digital groups you can join such as LinkedIn Groups and Twitter that allow you to get really close to your targeted prospects.  . MEx : What are some unique tools you use to connect with build relationships  (other than phone, email, and LinkedIn)?  . Software, which was amongst the first in CRM available.

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Why Marketing Needs to Fix the Customer Experience

B2B Marketing Unplugged

It’s far better to have people chatting happily about you on LinkedIn and Facebook than building online monuments to your terrible customer service.  or follow me on Twitter @bizmkter. Branding CRM corporate overlords customer service linkedin porcupines social media It’s worth noting that I didn’t look very hard, so if you have something, I’d love to see it.

Bridging the Massive Social Media Gap Between Sales and Marketing

Sales Intelligence View

With recent studies showing that 61% of LinkedIn members use the site for Networking , Sales is a prime group to be engaging with prospects and customers in social media. Training sales teams to use social networks like LinkedIn, Twitter and blogs can have a huge impact on building pipeline and driving awareness of your company. Enterprise social selling is growing up.