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To Generate Pristine Data, Lock Down Your Buying Group

InsightSquared

Allowing every salesperson to define their buying group differently, and record it differently in the CRM, no longer works in ABM. You need someone with “ops” in their title to lock that down in the CRM because otherwise, it throws off the whole organization’s forecasts and worse—it skews your perception of who actually buys.

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

Just like a guided missile that has locked on to a target sends constant information to the command center and corrects its course. Your communication tools, CRM and VPs of Sales and Marketing will serve as your command center. While the goal-setting process is being reviewed, it’s also the best time to revisit your choice of CRM.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. I spoke to all my colleagues, I dove into our CRM, I poured over our reports. So check out all our ways to use your unspent marketing budget on content marketing.

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B2B Prospecting: The 11 Best Methods You Should Be Leveraging

Hubspot

Research, research, and research some more. Maintain a presence in LinkedIn groups. Leverage your CRM to inform your efforts. It often involves extensive outreach, thorough research, plenty of rejection, and potential frustration and burnout. Research, research, and research some more.

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3 Strategies to Win Amidst the Crisis of Disconnection

Lake One

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. That’s okay.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

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3 Strategies to Win Amidst the Crisis of Disconnection

Lake One

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown.