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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. Data Science.

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The Ultimate Sales Enablement Combo: Video and CRM

Vidyard

Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. Sending the video out to our pre-conference leads along with a map to our booth, we had 12% of contacts watch the entire video all the way through. What can I say to get them even more interested?

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Use Video to Prospect Leads and Control the Conversation

Vidyard

In this post I’ll show you how you can use video strategically throughout your prospecting cycle to generate, qualify and communicate through two-way conversation with your leads. These triggers will allow you to track their viewing data inside of your CRM.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system.

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.